FARMVILLE, Va. – Effective July 1, 2023, Longwood athletics and Nike will enter into a multiyear partnership that will outfit the Lancers in the latest footwear, apparel and accessories from the world's premier athletic brand.
"Nike has a legacy of championship-level innovation and success," said Longwood Athletic Director Tim Hall. "We are excited to be entering this partnership with Nike as we always look to build and improve our student-athlete experience. Our student-athletes, coaches, staff and fans will all benefit from this relationship."
The two sides join together at a time when Longwood has been highly successful on the field and court. The Lancer basketball programs claimed Big South titles in 2021-22, and four teams advanced to their conference tournament championship game.
Both basketball programs advanced to the NCAA Tournament for the first time at the NCAA Division I level, with the Lancer women winning an NCAA First Four game for the team's first DI postseason win.
"Longwood Basketball is excited to join the Nike basketball family," said Longwood Men's Basketball Head Coach Griff Aldrich. "And, while we have enjoyed a great partnership with Adidas over the past several years, this transition will further support our efforts to continue to build our program and brand. This new sponsorship with Nike will assist us in many areas from recruiting to marketing and brand recognition. I look forward to a great partnership with Nike and the positive impacts it can have on Longwood Basketball and Longwood University."
"Longwood continuously pours into our student-athletes," said Longwood Women's Basketball Coach Erika-Lang Montgomery. "There is an emphasis on making sure our athletes have the resources necessary to be competitive and successful from facilities to equipment. We are excited to now compete in the best sports apparel brand in the world!"
The Lancer softball and field hockey teams each advanced to their respective title games, and softball has won five Big South Championships in Longwood's 10 years in the conference.
The partnership between Longwood and Nike was established with the assistance of BSN Sports. BSN Sports brings a local presence with a national reach as part of its company values. The company serves as a one-stop-shop for all aspects of athletic programs.
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www.longwoodlancers.com.
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