At my Rock Steady boxing class yesterday, I shared that my son had recently graduated from college and already landed a job. The reaction from the class surprised me. They applauded like crazy. I think it was as much for me as it was for him.
Learfield on a roll
The Alabama extension comes on the heels of at least six other major deals for Learfield in the past few years, including Oklahoma, Texas, Ohio State, North Carolina, Michigan and Kansas, each of which ranged from 10 years to 12 years in length.
“The competitive landscape isn’t any different than it has been, and the fact that we’re re-signing these big brand names is really awesome,” Learfield President and CEO Cole Gahagan said. “We’ve been able to show our schools a future, not just off of guarantees, but also from what we’re doing to innovate and think about the business differently.”