IRVING, Texas – The American Athletic Conference has announced a multiyear corporate partnership with USA Natural Patches, the maker of the B1 Sports Performance Patch.
The B1 Sports Performance Patch will be designated as the official vitamin patch of the conference.
Terms of the partnership provide for all American Athletic Conference member institutions to receive B1 patches for student-athletes to wear during competition. The B1 patch is considered a leader in boosting energy and improving stamina while elevating immunity by optimizing the levels of the B1 vitamin.
USA Natural Patches (USANP) will have an on-site presence at The American Women’s and Men’s Basketball Championships and in the conference’s digital media platforms.
“As someone who took great pride in representing my university on the field and in the classroom, I am so inspired by our partnership with the American Athletic Conference,” said USA Natural Patches CEO Jerry Castello, himself a former Division I basketball player. “We are taking a hands-on approach to demonstrate how our patches could be useful to the member institutions' entire student body as well as the athletes that wear their respective jerseys. We are eager to continue the journey of educating the masses about the benefits of our B1 patches, and the widespread appeal of American Athletic Conference athletics will be a great asset to help encourage their use.”
“We are pleased to welcome USA Natural Patches to our outstanding group of corporate partners,” said American Athletic Conference Commissioner Mike Aresco. “Our conference has been committed to our student-athletes’ overall well-being, and we value the commitment of USANP to support high performance and competitive excellence.”
The American’s partnership with USA Natural Patches is overseen by LEARFIELD’s team representing the conference as its dedicated sponsorship sales partner.
The American Athletic Conference
The American Athletic Conference (The American), a member of the NCAA, was reconstituted in 2013. With the conference office in Irving, Texas, The American is comprised of the following institutions: UCF, Cincinnati, East Carolina, Houston, Memphis, Navy (in football only), South Florida, SMU, Temple, Tulane, Tulsa and Wichita State (basketball and Olympic sports). Under the leadership of Commissioner Mike Aresco, The American sponsors 22 championships – 10 for men and 12 for women; is a member of the College Football Playoff; has television partnerships with ESPN and CBS Sports; in the spring of 2019, signed a landmark television agreement with ESPN that commenced in 2020-21; and has a marketing partnership with Learfield. For more information, please visit www.TheAmerican.org.
USA Natural Patches
USA Natural Patches (USANP), now in their 10th year of operations, manufactures and distributes America’s most trusted all natural transdermal vitamin patches. All USANP Sport, Performance, and Wellness products are 100% all natural, safe for kids, SGS certified, and proudly made in the USA. To learn more, visit buyb1.com, or see them on Socials @B1Patch for Instagram, Facebook, and Twitter.