Marshall Athletics Announces Herd Exchange

HUNTINGTON, W.Va. – The Marshall University Athletics Department, in conjunction with INFLCR, is excited to announce the Herd Exchange, which will allow student-athletes to pursue Name, Image, & Likeness (NIL) business opportunities.                                                                               

Companies can register for Herd Exchange now via Herdzone.com/Exchange. Examples of possible business deals include public appearances, autograph signings, social media promotion and endorsement, private lessons and athletic camps.

"We are extremely excited to bring this new platform not only to our Marshall University student-athletes, but to our local community businesses and worldwide supporters of Marshall University Athletics. The Herd Exchange and the strong support from the Marshall community will allow all of our student-athletes to maximize their value in the world of N.I.L."- Christian Spears, Director of Athletics - Marshall University 

The Herd Exchange will be the home for all Marshall NIL information, education, opportunities, and reporting. Members of the business community will now be able to partner directly with student-athletes on brand-focused activities, provided they are within legal protocols and follow the MU NIL guidelines and are approved in advance by the MU Compliance department.

After a business or individual registers on the HerdExchange, they will have access to a searchable database of Marshall University student-athletes, and filter that database through a variety of criteria. They will have the ability to message the student-athlete directly in the application or request contact information to begin discussions about any potential NIL transaction. INFLCR and Marshall University will not be involved in any of the negotiations.

Upon finalization of an NIL deal within the Local Exchange, student-athletes will then be able to complete a compliance disclosure within the INFLCR app. The app will also include a payment processing tool for the business to securely and directly pay the student-athlete, with no transaction fees. All disclosure and payment data automatically reports to the institution's existing INFLCR compliance portal, and any payments processed using this tool will be reported on a consolidated 1099 that lives in the student-athlete's INFLCR app for more efficient tax reporting.
 

About INFLCR

INFLCR, a Teamworks product, is the leading athlete brand-building and NIL business management app for elite athletic organizations. The INFLCR athlete app educates collegiate student-athletes, coaches and staff for the NIL era in a safe and compliant environment, all powered by best-in-class content delivery for student-athletes to access and share content to their social media channels. INFLCR works with more than 250 collegiate and professional sports organizations.

Impactful new features like the INFLCR Local & Global Exchange, provide local and national companies with the ability to find, communicate, pay, and report NIL transactions with collegiate student-athletes, maximizing their NIL earning potential with streamlined reporting for their institution and their personal tax returns.

Visit www.inflcr.com for more information.
 

INFLCR+ Local Exchange

INFLCR provides proven technology that offers athletics departments a place to send any business or individual interested in starting an NIL conversation with student-athletes and allows businesses to access a school-specific directory to filter and contact specific student-athletes by team, sport, and many other options, including automated NIL transaction compliance and tax reporting. For student-athletes, all NIL business conversations can live in their existing INFLCR account with automated payments and streamlined reporting for tax purposes.