Update from Bryan Felt Regarding NIL
12/5/2022 5:58:00 PM | General, Pirate Blue
Dear Pirate Fans:
As our fall seasons recently finished and the excitement of the college basketball season is underway, I wanted to take a moment to provide you an update on the topic of Name, Image and Likeness (NIL). First and foremost, Seton Hall Athletics is committed to ensuring our student-athletes have a world-class experience at Seton Hall. A new aspect of that experience is our athletes' ability to earn from their NIL; this is an area we wholeheartedly agree with and are committed to their success.
The success of our athletic programs is and has always been influenced by many factors. The opportunity for a student-athlete to earn compensation for use of their name, image and likeness is a significant one, along with all the other factors that go into the Student-Athlete experience including academics, coaching, facilities, and campus life.
As many of you know, we have been fortunate to refer G3 Marketing/ProCamps and the Team First Foundation (501c3) as the primary operator of our NIL program. Their expertise in building camp experiences and first-class events, and their expanded experience with the new world of NIL, have provided excellent NIL opportunities for our student-athletes to do meaningful work while impacting the community. We continue to have conversations with our loyal supporters about this program and how they can get involved. Additionally, they will be expanding this relationship to offer a "crowdfunding" option, which will provide all our fans the opportunity to go online and contribute to these events at any dollar level. More information on this feature will be coming soon.
As you may have seen recently, we have also partnered with Opendorse to provide a platform for our student-athletes to understand, build, and monetize their personal brands in collaboration with our multimedia rights partner, Learfield. The Opendorse-powered marketplace is a one-stop shop for fans and brands to browse, book, pitch and pay any Seton Hall student-athlete for NIL activities in one compliant platform.
In the coming days we will also announce a partnership with The Brandr Group, which will establish a group licensing agreement for all our student-athletes, affording them a new opportunity to break into merchandising by combining their NIL with official Seton Hall trademarks and logos.
One of the most critical facets of NIL is to ensure our student-athletes are educated on these new opportunities in front of them. Last year, we selected COMPASS to aid in student-athlete education and management of Name, Image and Likeness opportunities using a one-stop mobile friendly platform. The COMPASS education platform helps empower student-athlete success with NIL and provides robust tools and a solid foundation of education in legal and compliance issues to ensure our student-athletes are prepared to maximize NIL opportunities while maintaining eligibility and learning life skills for beyond college.
Our athletic department has much to be proud of and a bright future ahead of it. Your support as a member of our Seton Hall community has always been critical to our mission, and as we continue to raise money for new Men's and Women's Basketball practice facilities and for the Pirate Blue Athletic Fund, NIL now plays a new and important role in how you support Seton Hall Athletics. I am excited about our future and the path that we are laying out to ensure that we are maximizing our student-athletes' potential and that we remain successful in all facets of our department.
Go Pirates!
Bryan J. Felt
Director of Athletics and Recreation
The diagram below provides a visual for our NIL efforts and I look forward to enhancing these as we continue to evolve in the world of NIL.
As our fall seasons recently finished and the excitement of the college basketball season is underway, I wanted to take a moment to provide you an update on the topic of Name, Image and Likeness (NIL). First and foremost, Seton Hall Athletics is committed to ensuring our student-athletes have a world-class experience at Seton Hall. A new aspect of that experience is our athletes' ability to earn from their NIL; this is an area we wholeheartedly agree with and are committed to their success.
The success of our athletic programs is and has always been influenced by many factors. The opportunity for a student-athlete to earn compensation for use of their name, image and likeness is a significant one, along with all the other factors that go into the Student-Athlete experience including academics, coaching, facilities, and campus life.
As many of you know, we have been fortunate to refer G3 Marketing/ProCamps and the Team First Foundation (501c3) as the primary operator of our NIL program. Their expertise in building camp experiences and first-class events, and their expanded experience with the new world of NIL, have provided excellent NIL opportunities for our student-athletes to do meaningful work while impacting the community. We continue to have conversations with our loyal supporters about this program and how they can get involved. Additionally, they will be expanding this relationship to offer a "crowdfunding" option, which will provide all our fans the opportunity to go online and contribute to these events at any dollar level. More information on this feature will be coming soon.
As you may have seen recently, we have also partnered with Opendorse to provide a platform for our student-athletes to understand, build, and monetize their personal brands in collaboration with our multimedia rights partner, Learfield. The Opendorse-powered marketplace is a one-stop shop for fans and brands to browse, book, pitch and pay any Seton Hall student-athlete for NIL activities in one compliant platform.
In the coming days we will also announce a partnership with The Brandr Group, which will establish a group licensing agreement for all our student-athletes, affording them a new opportunity to break into merchandising by combining their NIL with official Seton Hall trademarks and logos.
One of the most critical facets of NIL is to ensure our student-athletes are educated on these new opportunities in front of them. Last year, we selected COMPASS to aid in student-athlete education and management of Name, Image and Likeness opportunities using a one-stop mobile friendly platform. The COMPASS education platform helps empower student-athlete success with NIL and provides robust tools and a solid foundation of education in legal and compliance issues to ensure our student-athletes are prepared to maximize NIL opportunities while maintaining eligibility and learning life skills for beyond college.
Our athletic department has much to be proud of and a bright future ahead of it. Your support as a member of our Seton Hall community has always been critical to our mission, and as we continue to raise money for new Men's and Women's Basketball practice facilities and for the Pirate Blue Athletic Fund, NIL now plays a new and important role in how you support Seton Hall Athletics. I am excited about our future and the path that we are laying out to ensure that we are maximizing our student-athletes' potential and that we remain successful in all facets of our department.
Go Pirates!
Bryan J. Felt
Director of Athletics and Recreation
The diagram below provides a visual for our NIL efforts and I look forward to enhancing these as we continue to evolve in the world of NIL.
