Seton Hall adds new NIL partnerships, but is it behind in the escalating arms race?

Seton Hall has added two new partnerships its attempt to stay competitive in the escalating Name, Image and Likeness arms race, but some industry experts believe the school remains well behind the competition.

“They are behind in their capabilities in general,” said Jason Belzer, a graduate of Rutgers University and Rutgers Law School who is the chief executive of Student Athlete NIL, an agency that works with brands doing campaigns for student‌-‌athletes.

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