Big 12 selling courtside seats for hoops tourney

For the first time, the Big 12 is offering 200-plus premium courtside seating options for its 2023 Phillips 66 Men’s Basketball Championship, March 8-11 at T-Mobile Center in K.C. Each member school will get an allotment of the seats to sell to its fans; any leftovers will be made available to the public. The seats will have access to the Championship Club, a premium lounge space. Courtside seats run $2,800 each, while courtside premium seats are $4,000 each. The conference is introducing the same premium amenities for the Women’s Basketball Championship in 2024 when it moves from the Municipal Auditorium in K.C. to T-Mobile Center.

Additionally, the Big 12 is rolling out a slew of entertainment enhancements for both the 2023 Men’s Basketball Championship and Women’s Basketball Championship, including musical acts, merchandise collaborations, VIP appearances and more. These are just some of the changes seen in the conference since Brett Yormark was hired as its commissioner in late June.