Michigan-Ohio State draws 17 million viewers, most watched regular season game of 2022

Nov 26, 2022; Columbus, Ohio, USA;  Michigan Wolverines running back Donovan Edwards (7) rushes in the second half against the Ohio State Buckeyes at Ohio Stadium. Mandatory Credit: Rick Osentoski-USA TODAY Sports
By The Athletic Staff
Nov 27, 2022

Saturday’s matchup between Michigan and Ohio State drew 17 million viewers, according to Fox Sports. Here’s what you need to know:

  • The game was the most-watched college football regular season game of 2022.
  • This year’s viewership is 3 percent higher than the 2021 Michigan-Ohio State game, which drew 15.83 million viewers.
  • Both teams came into the game with top-three national rankings. Michigan defeated Ohio State 45-23.

Backstory

There’s a case to be made that Michigan-Ohio State is the most valuable rivalry in college sports. The Wolverines and Buckeyes have played two of the three highest-rated regular season games of the past decade and four of the top 10, according to Sports Media Watch.

The Iron Bowl between Auburn and Alabama is the only rivalry that comes close, and the audience for that game has declined since it peaked with 13.78 million viewers for the Kick Six game in 2013.

Saturday’s Michigan-Ohio State game surpassed all of the games below in viewership numbers.

Highest-rated regular season college football games, 2013-2022

GameDateNetworkAvg. audience (in millions)
OSU 30, UM 27 (2OT)
Nov. 26, 2016
ABC
16.84
LSU, 46, Alabama 41
Nov. 9, 2019
CBS
16.64
UM 42, OSU 27
Nov. 27, 2021
Fox
15.89
Auburn 34, Alabama 28
Nov. 30, 2013
CBS
13.78
Auburn 26, Alabama 14
Nov. 25, 2017
CBS
13.66
Alabama 55, Auburn 44
Nov. 29, 2014
ESPN
13.53
OSU 62, UM 39
Nov. 24, 2018
Fox
13.2
Georgia 27, Tennessee 13
Nov. 5, 2022
CBS
13.06
OSU 56, UM 27
Nov. 25, 2019
Fox
12.42
Alabama 24, Florida State 7
Sept. 2, 2017
ABC
12.34

(Source: Sports Media Watch)

Required reading

(Photo: Rick Osentoski / USA Today)

Get all-access to exclusive stories.

Subscribe to The Athletic for in-depth coverage of your favorite players, teams, leagues and clubs. Try a week on us.