Football

Big 12 to Introduce Entertainment, Broadcast and Brand Enhancements at Dr Pepper Big 12 Football Championship Game

Grammy Award winning, multi-platinum artist Ashanti to perform National Anthem; Unified World Welterweight Boxing Champion Errol Spence Jr. to lead ceremonial coin toss
 
Streetwear fashion brand A Bathing Ape to collaborate with Conference to create co-branded field marks and apparel line
 
The Big 12 today announced a variety of new in-game entertainment, broadcast and marketing enhancements for the Dr Pepper Big 12 Football Championship Game. The contest will feature undefeated TCU versus Kansas State at AT&T Stadium on Saturday, December 3rd at 11:00 a.m. CT / 12:00 p.m. ET, and will be broadcast nationally on ABC.
 
Grammy Award-winning, multi-platinum singer, songwriter and actress Ashanti will perform the National Anthem for Saturday’s game. Unified World Welterweight Boxing Champion and Dallas-native Errol Spence Jr. will lead the ceremonial coin toss for the knockout matchup between the Horned Frogs and the Wildcats, while media personality Rachel DeMita will serve as the in-game host. Additionally, DJ Poizon Ivy will provide in-game music.
 
In addition to entertainment enhancements, the Big 12 has partnered with streetwear fashion brand A Bathing Ape (BAPE) to introduce on-field co-branded Big 12 x BAPE marks utilizing the brand’s famous camouflage aesthetic, as well as co-branded apparel, which can be purchased at us.bape.com.
 
ESPN’s College GameDay Built by The Home Depot will make the Dr Pepper Big 12 Championship Game their home this weekend leading up to Saturday’s kickoff, broadcasting live from AT&T Stadium. The renowned preview show – which travels across the country to the site of the top matchup of the weekend – will visit the Big 12 Championship Game for the first time since 2007.
 
The Dr Pepper Big 12 Championship Game will be produced and broadcast by ESPN (airing on ABC) and will feature behind-the-scenes access and broadcast enhancements, including pregame and postgame locker room access, bus cameras, handheld camera shots on field after scoring plays, mics on referees, pylon cameras, sky cameras and more.
 
“As we continue to seed change across the Big 12, our Championship game will represent just the start of where we are going as a conference and what our brand’s future looks like,” said Commissioner Brett Yormark. “We are grateful to everyone who will help make this year’s Championship game an incredible in-game and viewing experience.”
 
Members of the newly created Big 12 Business Advisory Board will be on-site for Saturday’s Dr Pepper Big 12 Championship Game. The Board’s inaugural meeting will take place on Friday, December 2nd.
 
Fans can purchase tickets for the Dr Pepper Big 12 Football Championship game online by visiting SeatGeek.com. For suite information, please contact the AT&T Stadium suite department at (817) 892-4470 or suites@dallascowboys.net.