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Oklahoma State University

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Oklahoma State Athletics Launches Name, Image and Likeness Marketplace by Opendorse

November 22, 2022 | General

STILLWATER – Oklahoma State's Name, Image and Likeness marketplace powered by Opendorse is now live.
 
The marketplace makes it easier than ever for fans and potential name, image and likeness partners to browse and connect with OSU student-athletes by visiting okstate.com/marketplace. The marketplace is sortable by individual student-athlete name and by team.
 
"Creating the marketplace is our next step to maximize name, image and likeness opportunities for Oklahoma State student-athletes," Athletic Director Chad Weiberg said. "NIL has become an important part of the OSU experience and this marketplace will play a critical role in connecting our NIL partners with our student-athletes.
 
OSU student-athletes who have opted in to participate in the marketplace maintain individual profile pages that include specific options for how NIL partners can engage. Student-athletes can review opportunities and accept compensation directly through the Opendorse app.
 
The launch of this new NIL marketplace is the latest in Oklahoma State's commitment to maximizing opportunities for its student-athletes. A sampling:
 
  • OSU launched the POSSE Star Fund to provide student-athletes with additional education-related benefits including direct financial support in the form of academic achievement awards, up to the legally established maximum of $5,980 per year. In order to receive the full allotment, student-athletes must go through financial planning and education provided through a partnership between OSU Athletics and Simmons Bank.
  • OSU Athletics partnered with the renowned Spears School of Business to form the best-in-class Brand Squad – a group of business students who help connect OSU students with NIL partners at no cost to the students.
  • OSU Athletics appointed Barry Hinson as Associate Athletic Director for Name, Image and Likeness – a new position geared specifically toward identifying and promoting NIL opportunities for its student-athletes.
  • OSU partnered with industry leader Altius Sports to provide a national perspective and guidance to OSU's NIL programming.
  • OSU partnered with the Brandr Group, One Team and Fanatics to create group licensing opportunities for its student-athletes, such as selling jerseys and other merchandise co-branded with official OSU marks and the student-athletes' name, image and likeness.
  • OSU was an early adopter in partnering with INFLCR as a way of helping student-athletes with their individual brand-building efforts through the use of professional-quality photos and videos.
  • OSU provides ongoing rules education to the nonprofit collective Pokes with a Purpose, which pairs OSU student-athletes with local charities in a way that enables the student-athletes to use their name, image and likeness to raise awareness and funds for causes of their choosing.
  • OSU Athletics has a standing NIL committee that meets weekly to identify, discuss and pursue NIL opportunities and partnerships that benefit its student-athletes.
 
About Opendorse
Opendorse, the NIL company, is the leading technology provider in the athlete endorsement industry. More than 80,000 athletes use Opendorse to understand, build, and monetize their name, image, and likeness (NIL) with support from thousands of brands, fans, sponsors, donors and partners including Team USA, PGA TOUR, NFLPA, MLBPA, WNBPA, LPGA, over 100 professional and collegiate sports teams.