- WSC’s AI-Powered Tool Allows Increased Production and Efficiency of Sports Highlights, Pushes Branded Packages Directly to Student Athletes and BYU Channels
- Partnership Empowers BYU Student Athletes to Use Sports Highlights Content to Build Personal Brands
WSC Sports, the global leader in AI-powered video content, and Brigham Young University (BYU) Athletics today announced they have been collaborating to deliver real-time highlights across BYU Athletics platforms. WSC Sports’ cloud-based AI-powered solution analyzes games live and automatically creates and distributes highlights to BYU channels, including BYUcougars.com, the BYU Gameday app, BYU athletics social media accounts, and directly to BYU student-athletes for use in personal brand building.
“In the NIL era, it is essential for both student athletes and the university’s athletic departments to utilize every opportunity to build their brands, and we are thrilled to be working with BYU to empower their athletes by providing them with their own highlights,” said Aviv Arnon, Chief Business Development Officer at WSC Sports. “In only a few months, we have already seen the impact our technology has had on the athletic department. BYU is a shining example of the impact our technology can have in college sports and we are excited to see where this collaboration can take us.”
WSC Sports’ product has generated more than 500 content pieces for BYU Football since its integration in September 2022 and delivered more than 200 pieces of content directly to BYU student athletes since January 1, 2023. Since implementing WSC Sports’ technology for its Football, Men’s Basketball, and Women’s Basketball Programs, BYU has seen a 120% increase in engagement across YouTube, Facebook, Instagram, and Twitter platforms and generated more than $300,000 worth of branded content using the WSC Sports’ technology in just six months.
“WSC Sports’ technology has been a game-changer for our department,” said Tyson Hutchins, Associate Athletic Director, Creative Strategy at BYU Athletics. “Having immediate access to their own content has opened up an entirely new field of opportunities for our athletes and this technology is an invaluable resource for BYU Athletics. Athletic Departments are notoriously lean and WSC’s tools have enabled our staff to service and provide personalized content to more teams and student-athletes at a volume that would simply not be possible without WSC.”
This partnership is an initial step in WSC Sports’ effort to empower student athletes to join in the creator economy in the Name, Image, and Likeness (NIL) era. WSC’s technology will allow all college athlete creators, whether they are the top recruit or a walk-on, to build their personal brands, develop a foothold in the exponentially growing NIL marketplace, and expand their audiences to eventually create monetizable content. BYU and WSC Sports will continue to work together in hopes of providing additional athletic programs with these services.
