-The new Icon Suite platform local exchange will support Allen University student-athletes in their pursuit of name, image, and likeness opportunities-

COLUMBIA, SC (Nov. 21) – Allen University Athletics announced Monday the launch of Icon Suite, an innovative name, image, and likeness tool from Icon Source, the leading digital marketplace connecting brands and athletes for endorsements and partnerships, for all Yellow Jacket student-athletes and community members.

Icon Suite will continue to position Allen athletics at the forefront of NIL opportunities, providing a seamless, compliant system for connecting brands, AU alumni, and other interested parties with student-athletes for NIL deals. 

For additional details on Allen's new local exchange application, click here.

The Icon Suite local exchange application software will greatly enhance the NIL experience for those involved in the Allen ecosystem. The software will connect local companies with student-athletes through a custom Allen marketplace, simultaneously simplifying the NIL administrative processes for Yellow Jacket athletics administrators tied to deal disclosure and compliance. Interested businesses and Allen supporters will be able to readily identify and engage with potential student-athlete partners through this compliant marketplace software.

"We are eager and delighted to partner with Icon Source to provide our student-athletes the opportunity to benefit from their name, image and likeness," Director of Athletics Jasher Cox said. "This is yet another example of how President McNealey continues to support athletics in a variety of ways. The opportunity for our athletes to have education, compliance and marketability at their disposal will have impacting benefits for the entire department."

Icon Suite is a full-service system that makes it easy for athletes to disclose NIL deals through the student login and allows compliance officers to access contracts and review analytics across demographic breakdowns and other key metrics in the compliance section. The Allen-branded gateway also services local businesses and alumni through the platform by providing access to athletes, as well as guidance, education, and facilitation of the athlete sponsorship process supported by Icon Source.

"Icon Source is thrilled to partner with Allen University to adopt this type of software and provide the Icon Suite for all Yellow Jackets student-athletes & the Allen athletic department. In speaking with AD Cox and the entire administration, their excitement to lean into the NIL era and allow their student-athletes to capitalize aligned perfectly with the mission of Icon Source," said Drew Butler, Executive Vice President of Collegiate at Icon Source.

Icon Source has an established history of facilitating deals for professional and college athletes, handling all the administrative aspects of name, image, and likeness deal-making including contracts, tax documentation, and payment services to ensure successful connections for both brands and athletes.

"Icon Source exists to connect athletes and brands, and our new Icon Suite software takes that a step further on the collegiate level, removing the heavy lifting for those involved in student-athlete and local business partnerships," said Chase Garrett, founder, and CEO of Icon Source. "From finding relevant student-athletes for an event or promotion to handling contracts, 1099's, and payment services, Icon Suite alleviates the administrative duties and offers assistance along the way to ensure successful connections."
 

About Icon Source

Icon Source is a digital marketplace that brings agents, athletes, and brands together. The Denver-based company is the only platform that provides brands of all sizes direct communication with agents or the athletes themselves, eliminating unnecessary intermediate steps to engage with potential professional or collegiate partners. Its proprietary AI technology pairs athletes and brands based on social audience demographics. For additional information and to create a free account, visit www.iconsource.com.

Media Contact: Abby Fletcher, Icon Source, abby@iconsource.com