LA JOLLA, Calif. – The UC San Diego athletic department has appointed experienced collegiate sports marketer Todd Greenbaum to the position of Associate Athletic Director for Marketing.
 
Greenbaum brings more than a decade of sports marketing experience, as well as strong local and institutional familiarity, to the Triton athletics program.  As a key member of the department's external operations unit, he will be responsible for helping elevate UC San Diego athletics brand and engagement opportunities as the program continues to progress toward full NCAA Division I membership.  
 
UC San Diego is in its third year of a mandated four-year transition period following highly successful eras in NCAA Divisions II and III.  The Tritons will be eligible for Big West Conference and NCAA championships and postseason competition beginning in fall of 2024.
 
After obtaining a bachelor's degree in business administration from the University of Oregon, Greenbaum earned a master's degree in sport management from Long Beach State.  After spending two years as a marketing assistant at Long Beach State then UCLA, he began an eight-year stint in athletics marketing at San Diego State.
 
While at SDSU, Greenbaum rose to the position of Assistant Athletic Director for Marketing, Sales and Fulfillment and assisted with, among other things, marketing and gameday efforts related to the recent opening of Snapdragon Stadium in Mission Valley.  He also helped the Aztecs grow department attendance, revenues, gameday fan experience and brand recognition through the development and implementation of marketing, digital and partnership-based media plans.
 
Greenbaum's UC San Diego ties are through his wife, the former Katie Mulloy '12, a former Triton women's tennis team captain and member of the Triton Athletes' Council.