Gunrock gets a glow up! The UC Davis Athletic department announces a new, updated digital look for Gunrock.  

 Aggie fans will soon be seeing a new version of their favorite horse in their inboxes, at sporting events and on decor around campus as the first in a series of animated Gunrock designs is released. 

Why we did it: Filling the need to have mascot representation options as part of our marks. Current UC Davis campus & University marks do not include imagery of our mascot. 
 
Purpose: Provides a new option for design and engagement. Gunrock is a unifying symbol for campus, alumni and the community. This new mark is intended to help drive interaction and fun. 
 
Created by: The collegiate licensing company. Joining a collection animated mascots at schools such as UCLA, Alabama, Auburn, Texas State, East Carolina

The athletics branding guide will be updated in the near future to include usage guidelines and limitations for this new logo.  
You can download a .PNG of the logo here.

History of Gunrock:
Gunrock is the official mascot of the UC Davis Aggies. He is named after Gun Rock, who was born in 1914 and was the offspring of English Triple Crown winner Rock Sand and race mare Gunfire. His bloodlines are similar to those of racehorse Man O' War. In 1921, he was brought by the U.S. Army Cavalry to the campus of University of California, Davis, which was breeding horses for the Cavalry at the time. In 1924, he was adopted as the official mascot of the men's basketball team and accompanied the team to games and rallies. Later, a traditional mascot was created and named Gunrock by the students. That mascot persisted into the 1970s, when he was replaced by Ollie the Mustang. Ollie did not last long, as a period of confusion about the school's mascot and nickname set in, lasting into the first decade of the 21st century. In 2003, after the school's official mascot was officially identified as the mustang, the name Gunrock returned