Charlotte 49ers athletics has joined forces with Nike and BSN SPORTS, the nation's largest direct distributor of sporting goods to school and league markets and a division of Varsity Brands, to continue to provide Nike athletic gear for each of the 49ers' 19 varsity programs.

Through this partnership, BSN SPORTS will serve as the official apparel and equipment provider to the 49ers' Athletic Program while outfitting the university's athletes, coaches, and staff in premier Nike product selection.  

The partnership will debut across the 49ers' athletic programs in 2023-24 as Charlotte makes its move to the American Athletic Conference.
 
"Extending our partnership with Nike adds value to our student-athletes," said Charlotte 49ers Director of Athletics Mike Hill. "The addition of BSN Sports will provide more hands-on account management for our teams and will assist the university in building merchandising programs with our retail partners. We're eager to continue to build on our association with Nike, the leading brand in sports."
 
"This agreement between the Charlotte 49ers, BSN SPORTS, and Nike will add tremendous value and dedicated support to the experience of the coaches, student athletes, and administrators involved with Niners Athletics," said Todd Northrop, Vice President of BSN SPORTS Collegiate Select Program. "Our team is excited to provide the Niners coaches and teams with the best possible service, unparalleled access to sports equipment and premier apparel, and branding resources to continue growing Charlotte's prominent athletic brand and fanbase. We are proud of this partnership and welcome the opportunity to give time back to coaches on a daily basis, so they can continue focusing on positively impacting the lives of student athletes."

If you would like more information regarding Collegiate Partnership opportunities with BSN SPORTS, please contact BSN SPORTS Vice President of Collegiate Select Partnerships, Todd Northrop, at tnorthrop@bsnsports.com.

About BSN SPORTS 
Dallas-based BSN SPORTS is the leading marketer, manufacturer and distributor of sporting goods apparel and equipment. A division of Varsity Brands, BSN SPORTS markets and distributes its products to over 100,000 institutional and team sports customers in colleges and universities, middle and high schools, and recreational programs throughout the United States via catalog, e-commerce, and direct sales. Focused on providing game changing solutions through local partnerships, multi-brand selection and one-stop shopping for equipment and uniforms, BSN SPORTS' more than 3,000 employees have been helping elevate participation in team sports since 1972. For more information about BSN SPORTS please visit www.bsnsports.com.

About NIKE, Inc. 
NIKE, Inc., based near Beaverton, Oregon, is the world's leading designer, marketer and distributor of authentic athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities. Converse, a wholly-owned NIKE, Inc. subsidiary brand, designs, markets and distributes athletic lifestyle footwear, apparel and accessories. For more information, visit http://about.nike.com/en/newsroom and follow @NIKE.