Marshall Athletics Extends Partnership With Nike
2/16/2023 11:14:00 AM | General
BSN Sports also involved in multi-year agreement for Herd
The agreement solidifies Nike and BSN SPORTS as the official provider of Marshall's athletic apparel, as well as footwear and other equipment needs.
This partnership provides a university and community-wide opportunity to unify the Marshall brand across all campus departments while also supporting Marshall Athletics in the process. There will also be future opportunities for exclusive content through the partnership.
"Fully integrating our Nike deal with all our campus and community partners was an important part of the future of our apparel, equipment and licensing plan," Spears said. "We are thrilled that Nike and BSN SPORTS have agreed to a holistic partnership. Our brand is special and this community deserves full access and we are excited to provide that to them."
Todd Northrop, Vice President of the Collegiate Division for BSN SPORTS, said the partnership is a victory for both sides as BSN SPORTS adds Marshall University to its catalog while Marshall gets local representation with its new Nike contract.
"We are supporting Marshall Athletics with unparalleled access to top team gear and apparel," said Northrop. "While our local team will stay connected to the daily needs of coaches and administrators, Herd Nation will benefit from BSN SPORTS' expansive resources including program-branding products, our team of sport category experts and leading purchasing support teams to keep Marshall Athletics at the top of their game. Through this partnership, our team at BSN SPORTS is eager to continue living out our mission of putting more time back in the days of coaches and administrators so they can focus on positively impacting the lives of student-athletes."
Marshall University will host a private launch party for its new "Swoosh Campus" Initiative on Feb. 16, prior to the Thundering Herd men's basketball team's 7 p.m. contest against Georgia Southern.
About NIKE, Inc.:
NIKE, Inc., based near Beaverton, Oregon, is the world's leading designer, marketer and distributor of authentic athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities. Converse, a wholly-owned NIKE, Inc. subsidiary brand, designs, markets and distributes athletic lifestyle footwear, apparel and accessories. For more information, visit http://about.nike.com/en/newsroom and follow @NIKE.
About BSN SPORTS:
Dallas-based BSN SPORTS is the leading marketer, manufacturer and distributor of sporting goods apparel and equipment. A division of Varsity Brands, BSN SPORTS markets and distributes its products to over 100,000 institutional and team sports customers in colleges and universities, middle and high schools, and recreational programs throughout the United States via catalog, e-commerce, and direct sales. Focused on providing game changing solutions through local partnerships, multi-brand selection and one-stop shopping for equipment and uniforms, BSN SPORTS' more than 3,000 employees have been helping elevate participation in team sports since 1972. For more information about BSN SPORTS please visit www.bsnsports.com.
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