University of Maryland Athletics

Ways to Support Student-Athletes

Maryland NIL Marketplace

The Maryland NIL Marketplace provides a single platform to allow Maryland fans, brands and sponsors to browse, book, pitch and pay current and former Terp student-athletes for services like using their images in advertising, making social media posts or showing up at events. Maryland Marketplace features current Maryland student-athletes from all 20 athletic programs; former Maryland athletes who use Opendorse can also be accessed through the marketplace.

Fanatics

Maryland fans are now able to purchase gear of their favorite Terrapin players, while also helping student-athletes monetize their Name, Image, and Likeness (NIL) through Fanatics' NIL program. Current student-athletes who have agreed to participate are eligible to have merchandise made and will take a percentage of revenue from each sale.

One Maryland Collective

Community leaders in Maryland have partnered with Blueprint Sports, the industry leader in full-service Name, Image, and Likeness (NIL) collectives, to unveil the 'One Maryland Collective' – the official NIL collective supporting more than 550 student-athletes across all 20 sports at the University of Maryland. Until now, various collectives and other efforts have been underway to support NIL opportunities for Maryland student-athletes. The One Maryland Collective is the first collective to create a united and conscious effort to elevate the level of NIL opportunities in the market. 

Maryland NIL Store

The Maryland NIL Store powered by Campus Ink is officially open for business, featuring NIL merchandise for Terrapin athletes.  Part of the NIL Store network, the Maryland NIL Store is every Maryland fan's one-stop shop to support their favorite Terrapin athletes and place industry-leading payments directly into their pockets. All merchandise on the Maryland NIL Store is officially licensed by the University of Maryland.

Terps + NIL

Partners

Opendorse

Opendorse powers the athlete endorsement ecosystem. Today more than 100,000 athletes around the world use the sports technology company to build their personal brands by publishing social media content from partners including 100+ college athletics programs, dozens of professional teams, the PGA TOUR, NHL, NFLPA, NBPA, and hundreds of sponsors. Through the partnership, Maryland student-athletes: 

• Are available to transact with brands and fans in a compliant manner via the Maryland NIL Marketplace
• Can automatically disclose activity details to Maryland Athletics to ensure eligibility.
• Have on-demand access to share photos and videos from games, practice and more.
• Receive in-person and on-demand virtual education sessions from industry leaders at companies including Meta, Overtime, Players' Tribune, Opendorse and more.

Brandr 

Maryland Athletics and The Brandr Group (TBG) have a group licensing program for Terrapin student-athletes on all 20 teams, creating additional and new opportunities to profit off of their Name, Image and Likeness (NIL) with Maryland's official trademarks and logos. Terrapin student-athletes who voluntarily opt-in to a group licensing agreement with TBG will be able to use their NIL alongside and in conjunction with Maryland's trademarks and logos that have been licensed to Maryland trademark licensees if TBG enters into agreements with Terp trademark licensees to do so.

Advance 

Advance is an unbiased industry leader in Name, Image and Likeness Consulting, Education, Life Skills Development and Due Diligence Technology Solutions. The diversity and real-world experiences of the Advance team provide enhanced relatability and unparalleled engagement. They strategically bring together experts across sports business, athletic administration, education, finance, law, marketing, branding and risk/compliance for the benefit of our partners. Advance's expertise, network of professional athletes and weekly immersion on college campuses across the country allows their team to collect real-time data and be agile to respond quickly to the rapid changes in collegiate and high school athletics.

NIL Policy

Resources

For questions about Name & Image and Likeness, please email gpwagner@umd.edu

To keep up to date with the latest in NIL and its impact on Maryland Athletics, follow @TerpsMomentum on Twitter