Jacksonville University

APPLICATION

Position Title: Director of Marketing & Fan Engagement
Department: Athletics (External)
Position Reports To: Deputy Athletic Director/COO
Posting: Full-Time

Position Summary: 

Jacksonville Athletics is looking for its next Director of Marketing & Fan Engagement, who will serve as a visionary leader, executing successful strategies to increase brand affiliation, build dynamic and high energetic gameday atmospheres, and develop and implement comprehensive marketing plans for Jacksonville University division 1 athletics teams.

This individual will exemplify the Jacksonville University Athletic Department Core Values in all areas:

• BE ORIGINAL
• PUT OTHERS FIRST
• EXCEED EXPECTATIONS
• FOSTER GROWTH
• A PART OF THE WHOLE

The successful candidate will display a growth mindset when problem solving, have a considerably strong work ethic, and embody a sense of integrity and character that will positively represent the athletic department as it aspires towards athletic and academic excellence

Description of Essential Job Duties:

Marketing, Fan Engagement, and Events

• Develop comprehensive marketing and promotion plans for all athletic teams
• Achieve relevant actionable tasks that help accomplish quantitative marketing metrics of success (i.e., game attendance)
• Assist in crafting game day materials: PA scripts, playlists, timing sheets, etc.
• Execute various marketing and game day promotional activities on campus and throughout the Jacksonville community
• Manage assigned game day responsibilities: set-up/tear-down, music, videoboard, sponsorship fulfillment, etc.
• Utilize written communication skills to help develop external promotions, invitations, and newsletters to Athletics supporters, alumni, and fans
• Assist with planning and execution of high-level Athletics events
• Donor dedications, nationally broadcasted games, major fundraising initiatives
• Assist with events and execution for sport-specific initiatives
• Tip-Off Club (Men’s Basketball), 88 Club (Men’s Lacrosse), Diamond Club (Baseball)

Project Management

• Lead the athletic department with a marketing vision that elevates the athletic department and university as a whole
• Ensure all External project deadlines are met
• Collaborate with University partners for necessary ordering, scheduling, etc.
• Other duties as assigned

Work Conditions:

• Ability to work nights, weekends and some holidays

Physical Requirements:

• Be able to lift 25 pounds

Prerequisites Required for Position:

• Minimum Education Requirement: Bachelor’s Degree in marketing, business, public relations, communications or related field.
• Experience: 1-2 years professional experience in fundraising, marketing, engagement, events or other related field. Direct experience in college athletics preferred. (Student worker experience does qualify)

This is not an exhaustive list of all responsibilities, duties and/or skills required for this position. The University reserves the right to amend and change responsibilities to meet organizational needs.

APPLICATION