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Big 12 creates business advisory board

Big 12 Commissioner Brett Yormark has tapped into his deep set of contacts to create an advisory board that will assist the conference in shaping and developing its business strategy. Members of the advisory board come from backgrounds in entertainment, finance and consumer brands, as well as technology and media. Yormark has talked extensively since becoming commissioner three months ago about broadening the Big 12’s footprint and brand nationally. Advisory board members will provide insight and counsel, Yormark said, while also providing mentoring opportunities for Big 12 athletes.

Some of the names on the Big 12’s 37-person advisory board, such as country artist Garth Brooks and Mavericks coach Jason Kidd, are familiar to the schools and their fans. Others, like Bruin Capital founder & CEO George Pyne, Endeavor President Mark Shapiro, Translation founder & CEO Steve Stoute, VaynerMedia CEO Gary Vaynerchuk and Vitaminwater and BodyArmor co-founder Mike Repole, are veterans of business building and longtime Yormark associates from his days at the Nets, Roc Nation and NASCAR.

Yormark said the board "will play a crucial role in creating the blueprint to growing our brand and business." He added, "I appreciate each board member’s willingness to assist the Big 12 in crafting our business strategy. Every member brings a wealth of expertise and experience." The Big 12 recently finalized a new media-rights agreement with ESPN and Fox in a deal that will pay the conference $380M annually through 2030-31. “It’s a thrilling time in college sports, especially for the Big 12,” Repole said through the conference. Each advisory board member will be credentialed with an all-access pass to each Big 12 conference championship event.

BIG 12 BUSINESS ADVISORY GROUP
NAME TITLE NAME TITLE
Spencer Armour Partner - Geneses Investments Jenny McGhee Senior Director of Competition -- Big 12
John Barrett Chairman, President and CEO - Western & Southern Financial Group Jarrod Moses Founder, CEO & President - United Entertainment Group
Steve Bergstrom Chairman - Williams Company Nicholas Perkins CEO -- Fuddruckers
Elizabeth Brady EVP, Chief Marketing, Customer & Communication Officer -- Allstate Petra Pope Entertainment & Creative Director -- NBA and NFL organizations
Karen Brodkin EVP/Content Strategy & Development -- Endeavor; Co-Head -- WME Sports George Pyne Founder & CEO - Bruin Capital
Garth Brooks Singer / Songwriter / Musician Mike Repole Serial Entrepreneur - Driven Capital Management
Stuart Bryan Global Partnerships & Corporate Communications Lead - NBA Wayne Richards President & CEO - GR Energy Services
Fraser Bullock Partner - Sorenson Capital Ryan Schinman Co-Founder - Mayflower Entertainment
Lawrence Chu Vice Chairman - Jefferies LLC Elizabeth Schartz Partner- Holland & Knight LLP
Adam Dettman Head of Partnerships - North America, Molson Coors Beverage Company Dayna Scherf Vice President of Competition -- Big 12, former NCAA student-athlete
Jim Donald co-Chairman - Albertson's Mark Shapiro President - Endeavor
Mark Dowley Chief Operating Partner - RedBird Capital Partners Keith Sheldon President of Entertainment for Hard Rock International -- Seminole Gaming and Seminole Hard Rock Support Services
Paul Foster President -- Franklin Mountain Investments Stacy Sonnenberg Managing Director & Co-Head of PSI's Global Sports Finance Franchise -- Goldman Sachs
Elliott Hill Retired -- Nike; Founder -- Open Road Capital Steve Stoute Founder and CEO -- Translation / UnitedMasters Inc.
Jason Kidd Head Coach -- Dallas Mavericks Gary Vaynerchuk CEO - VaynerMedia, Chairman - VaynerX
Charlene Lake SVP, Corp. Responsibility & Chief Sustainability Officer - AT&T Ben Weiss Founder & Former CEO - BAI, Founder and Chairman - Crook & Marker
Ross Levinsohn Chairman and CEO - The Arena Group and Sports Illustrated Dustin R. Womble Chairman - Masked Rider Capital
Monte Lipman Founder and CEO -- Republic Records Nick Woodhouse President & CMO - Authentic Brands Group
Joseph McFarland EVP of Stores -- Lowes    
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