BIRMINGHAM – UAB Athletics and its multimedia rightsholder, LEARFIELD's Blazer Sports Properties, announced a new partnership on Wednesday, with the Magic City Impact Collective.

Magic City Impact allows businesses, donors, and members to support and engage with their favorite programs or contribute to a general fund that supports NIL opportunities across all UAB sports. Blazer student-athletes may engage in a variety of activations, including personal appearances, meet-and-greets, speaking engagements, or commercial sponsorship through Magic City Impact.

"We are committed to providing the best resources possible for UAB student-athletes, and I am excited about the launch of the Magic City Impact collective as a vehicle to leverage NIL opportunities in the marketplace," said UAB Director of Athletics Mark Ingram. "This is an exciting step forward for UAB Athletics and for Blazer student-athletes."

Magic City Impact is powered by Student Athlete NIL (SANIL) and serves as the official NIL Collective for UAB student-athletes. SANIL is not officially affiliated with UAB Athletics but is acknowledged by the department and will operate within NCAA, American Athletic Conference and State of Alabama parameters to enhance opportunities for Blazer student-athletes. UAB joins a client roster that includes Georgia Tech, Syracuse, Loyola Marymount, Oklahoma, Rutgers, Notre Dame, and Wake Forest, among others.

"UAB has made great investments in facilities and opportunities to deliver a world-class experience and world-class education for student-athletes," said Brooks Harris, President of Magic City Impact. "The next step in that experience is a strong NIL program. Through their support as members of Magic City Impact, Blazer fans can make a difference in creating NIL opportunities for UAB student-athletes that helps UAB Athletics compete in the American Athletic Conference and beyond."

Through their partnership with Blazer Sports Properties to become the official NIL collective of UAB Athletics, Magic City Impact will have access to UAB Athletics branding and logos and allows them to activate marketing and promotions at UAB venues and in digital advertising.

More information on Magic City Impact is available at magiccityimpact.com.