BETHLEHEM, Pa. – The Lehigh University Athletics Department and LEARFIELD, the media and technology company powering college sports, have announced an extension to their existing multimedia rights relationship. The new agreement extends the partnership through the 2027-28 season.

Lehigh and LEARFIELD first entered into a multimedia rights partnership in early 2016, marking the first time the university outsourced its comprehensive portfolio. LEARFIELD's Mountain Hawks Sports Properties will continue to work alongside athletic director Joe Sterrett and his team to fully integrate athletic marketing opportunities and relationships with local, regional, and national brands into Lehigh's strategic vision for the future.

"Our partners at LEARFIELD, and especially Rich Searls, have provided Lehigh and our community with high quality, relationship-based services and we are pleased to extend our agreement," said Joe Sterrett, Lehigh University Dean of Athletics. "In the years ahead, we are eager to work toward expanding our existing relationships and identifying some new ones that will help support our student-athlete and spectator experiences."

Lehigh's relationship with LEARFIELD extends beyond multimedia rights. The university also works with LEARFIELD by way of CLC (licensing), Paciolan (ticketing) and SIDEARM Sports (official website/mobile app).

"We feel privileged to continue our relationship with Joe Sterrett, Sue Troyan, Rich Haas and the entire Lehigh Athletics Department," said Rich Searls, general manager of LEARFIELD's Mountain Hawks Sports Properties. "We have accomplished great things together over the past seven years and look forward to all that is to come."

ABOUT LEHIGH ATHLETICS
Lehigh University sponsors 25 varsity sports, competing at the NCAA Division I level (Football competes in the Football Championship Subdivision). Lehigh's varsity teams compete in the Patriot League and the Eastern Intercollegiate Wrestling Association. The Lehigh Athletics Department's mission is to advance learning, to develop leadership, and to foster personal growth through comprehensive athletics programming. To learn more about Lehigh University Athletics, visit LehighSports.com.

ABOUT LEARFIELD
LEARFIELD is a media, data, and technology services leader in intercollegiate athletics. The company unlocks the value of college sports for brands and fans through an omnichannel platform with innovative content and commerce solutions. LEARFIELD services include trademark licensing and branding; collegiate sports properties' multimedia sponsorship management; NIL solutions; publishing, audio, digital and social media; data analytics and insights; ticketing software; and ticket sales, premium seating, and fundraising services; campus-wide business and sponsorship development. Since 2008, it has served as title sponsor for NACDA's acclaimed LEARFIELD Directors' Cup, recognizing athletic departments across all divisions.