NOTE: Affinity Licensing contributed to this article
 
FLORENCE, Ala. (September 12, 2023) — The University of North Alabama is pleased to announce an agreement with Affinity Licensing for exclusive representation of the university's trademark licensing program, announced Tuesday.
 
"Affinity Licensing is well-positioned to capture and expand the current momentum behind the North Alabama brand," said UNA Director of Athletics Dr. Josh Looney. "This partnership will provide fans and alumni with easier access to a wider variety of officially licensed UNA merchandise — locally, regionally, and nationally.  We're proud to partner Alabama's fastest growing university and newest Division I athletic program with the great team at Affinity."
 
As part of the agreement, Affinity will act as the exclusive licensing agency to manage the university's consumer products licensing relationships with manufacturers and retailers. The university will have access to innovative technology and processes that allow for better protection, as well as leverage Affinity's retail and merchandising expertise to expand product categories, launch new products and grow retail distribution.
 
"The team at Affinity Licensing is thrilled to be partnering with UNA," said Wil Spires, partner of Affinity Licensing. "We look forward to collaborating with the Lions' staff to leverage our experience and knowledge to maximize their licensing and retail opportunities."
 
About The University of North Alabama
The University of North Alabama is an accredited, comprehensive regional state university offering credential, certificate, baccalaureate, master's, and doctoral programs in the colleges of Arts, Sciences, and Engineering; Business and Technology; Education and Human Sciences; and the Anderson College of Nursing and Health Professions. The first-choice University for more than 10,000 on-campus and on-line students, UNA is on a bucolic campus in Florence, Alabama, part of the historic and vibrant Shoals region. Lions Athletics, a renowned collegiate athletics program with seven (7) Division II National Championships, is now a proud member of the NCAA Division I ASUN Conference and the FCS Division's United Athletic Conference. For more: www.una.edu or www.una.edu/unaworks/.
 
About Affinity Licensing
Affinity Licensing is a values-based trademark licensing agency with more than 100 years of collective licensing expertise providing personalized service, industry leading technology and strategic revenue objectives to deliver a better approach to brand management. It has offices in Carlsbad, California and Winston-Salem, North Carolina. For more information, visit www.affinitylicensing.com.