CAA and CAA Football Choose Grabyo For Social Video Highlights, Fan Engagement and Athlete NIL Programs

CAA and CAA Football Choose Grabyo For Social Video Highlights, Fan Engagement and Athlete NIL Programs

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Rob Washburn

LONDON - (SEPTEMBER 6, 2023) - The Coastal Athletic Association (CAA), the CAA Football Conference and 12 member schools encompassing both leagues have selected Grabyo as the exclusive live clipping and distribution platform to deliver live social video content and instant game highlights from across its multiple collegiate sports leagues.
 
The CAA, the CAA Football Conference and its schools will use Grabyo Studio to immediately engage with fans by creating and distributing big game moments in real time. In addition, the conference will be able to maximize sponsorship opportunities, and NIL initiatives for athletes through Grabyo’s platform.
 
Delivering real-time social video
 
The conference office and each school will ingest live game feeds into Grabyo from stadiums and venues throughout the league, allowing the Athletics department personnel to create clips in horizontal, square and vertical formats, and publish in real time to YouTube, TikTok, Facebook, Instagram, X and Snapchat - thanks to Grabyo’s native integrations with these channels.
 
Grabyo’s cloud video platform, which is easily accessed from a web-browser, allows Sports Information Directors (SIDs) to create video content from any location. This enables athletic departments to simultaneously cover multiple teams, games and athletes, without having to physically be present at the stadium or venue, which is ideal for covering away games, event conflicts and for reducing travel budgets. 
 
The CAA, CAA Football Conference and its members will be one of the first to fully leverage Grabyo’s recently released new multi-stream live clipping feature (MLC). MLC allows users to monitor and clip and publish from multiple live video feeds in one view, enabling athletic departments to cover more sports and fixtures, without additional resources.
 
Creative content, video editing and enhanced NIL strategy
 
The conference office and its members will also use Grabyo Studio’s custom markers to mark up key game moments in live streams. SIDs will then use those markers to send clips to Grabyo Editor to create highlights compilations during the live game for distribution to social and digital platforms immediately after the game. 
 
All real-time clips and video edits will be published with custom branding and stingers to ensure every school, and the conference office, can meet marketing and brand objectives with video content. And with Grabyo’s native integrations with social storage and syndication partners such as Greenfly, Inflncr and Socialie, colleges are able to rapidly share content with their athletes to support their NIL initiatives.
 
In addition to the conference office, the 12 athletic departments (+ conference office) benefiting from Grabyo's advanced technology are:
 
  1. College of Charleston
  2. Drexel University
  3. Elon University
  4. Hampton University
  5. Hofstra University
  6. Monmouth University
  7. University of North Carolina Wilmington
  8. Northeastern University
  9. University of Richmond
  10. Towson University
  11. Villanova University
  12. William & Mary
 
“We are honored to partner with the Coastal Athletic Association, the CAA Football Conference and its member schools,” said Mike Kelley, President of Americas and APAC at Grabyo. "We are committed to empowering sports organizations with technology that enhances their content strategy and equips their athletic departments to meet their objectives and reach fans on every platform, while providing more value to their sponsors."
 
"We are thrilled to collaborate with Grabyo and provide our schools with their powerful video production tools to create and share dynamic content in real-time,” said Joseph D’Antonio, Commissioner of the Coastal Athletic Association. “This partnership aligns with our commitment to delivering an exceptional fan experience and growing the exposure of the CAA and CAA Football across the country.”
 
About Grabyo
Grabyo is a cloud-native video production and distribution platform.  A modern, lightweight and powerful SaaS solution with all the tools needed for live broadcasting and events. The service can scale from single operator digital streams to multi-camera broadcasts with a larger remote team, combined with integrated live clipping, editing and publishing tools.
 
Grabyo’s fully managed service means production environments can be spun up in minutes with no engineering resource needed. Offering customers the comfort of a single price per hour for product and service usage. Accessed via a web browser, Grabyo removes the need to deploy large teams onsite and in-studio, reducing production costs, and enabling teams to focus on creating high quality live broadcasts. The service supports video delivery in all aspect ratios across all platforms, from social media to OTT platforms and linear TV.
 
Grabyo is trusted by major publishers and rights holders including Univision, Fox Sports, The Television Academy, UFC, LaLiga and The English Premier League and in 2022, its customers created over 1 million clips and 32,000 live broadcasts, generating more than 18 billion video views.