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Mass Exchange

UMass Athletics Announces Massachusetts Exchange

August 30, 2023 | Athletics Department

Massachusetts Athletics and INFLCR have partnered to launch the Massachusetts Exchange

AMHERST, Mass. – University of Massachusetts Athletics and INFLCR have partnered to launch the Massachusetts Exchange, which will provide enhanced opportunities for businesses to connect and engage with UMass student-athletes for Name, Image, & Likeness (NIL) opportunities.

"The Massachusetts Exchange will serve our student-athletes in new and exciting ways, and we're thrilled to add it to their NIL toolboxes as we strive to provide the appropriate support and resources in the NIL space," Director of Athletics Ryan Bamford said. "With our student-athletes already using INFLCR to access content, it will be a seamless addition and allow them to connect with local and national businesses in new and exciting ways."

The Massachusetts Exchange is a customized, easy-to-use portal that is accessible online for individuals, businesses and collectives to connect, communicate and submit all types of NIL opportunities to UMass student-athletes.

Student-athletes will access the Massachusetts Exchange through the INFLCR app, which also provides content delivery and educational resources. With INFLCR's integral procedures and process, each entity will be vetted for compliance.

Registration is free to UMass student-athletes, individuals, businesses and collectives. Those interested are encouraged to register and create a profile with the Massachusetts Exchange

"We are excited to partner with UMass Athletics to support their student-athletes on their NIL journeys," said INFLCR General Manager Sean Kelly. "The launch of the Massachusetts Exchange will unlock student-athletes ability to monetize their brands, connecting them with NIL partnerships at the local and national level."

About INFLCR
INFLCR, available on Teamworks' Operating System for Sports™, is the leading athlete brand-building and NIL business management app for over 270 elite collegiate and professional sports organizations. The INFLCR athlete app educates student-athletes, coaches, and staff for the NIL era in a safe and compliant environment, all powered by best-in-class content delivery for student-athletes to access and share content to their social media channels. The INFLCR platform also includes the impactful INFLCR Exchange, a school-customized NIL exchange where schools can direct businesses, collectives, and fans seeking to find, communicate with, pay, and report NIL transactions with student-athletes. The INFLCR Exchange maximizes the student-athlete wallet share while streamlining compliance and tax reporting responsibilities. To learn more about the INFLCR Exchange, please visit teamworks.com/inflcr.