August 2, 2023
Asbury Announces Partnership with Nike and BSN Sports
WILMORE, Ky. --- Asbury University Athletics has entered a partnership with NIKE and BSN SPORTS, the largest direct distributor of sporting goods to school and league markets, to serve as official provider of Asbury Eagle team apparel and equipment.
"This agreement between Asbury University, BSN SPORTS, and Nike will add tremendous value and dedicated support to the experience of the coaches, student athletes, and administrators involved with Asbury Athletics," said Todd Northop, Vice President of BSN SPORTS Collegiate Select Program. "Our team is excited to provide the Asbury coaches and teams with the best possible service, unparalleled access to sports equipment and premier apparel, and branding resources to continue growing Asbury University's athletic brand and fanbase. We are proud of this partnership and welcome the opportunity give time back to coaches on a daily basis, so they can continue focusing on positively impacting the lives of student athletes."
BSN SPORTS will outfit Asbury student-athletes, coaches, and staff in Nike products through this partnership. The announcement follows Asbury's recent release of the
Asbury Eagles Online Store through BSN SPORTS, where Asbury students, parents, alumni, friends and fans have 24/7 online access to AU branded Nike items.
"This is an important step in the continued growth of Asbury Athletics," said Mark Whitworth, VP for Intercollegiate Athletics and University Communications. "Nike and BSN SPORTS are both industry leaders and we couldn't be more pleased to be working with them to enhance the experience for our exceptional student-athletes, coaches and fans. We are very grateful to have access to a global brand like Nike, as well as the day-to-day support of our good friends at BSN SPORTS."
ABOUT BSN SPORTS I Dallas-based BSN SPORTS is the leading marketer, manufacturer and distributor of sporting goods apparel and equipment. A division of Varsity Brands, BSN SPORTS markets and distributes its products to over 100,000 institutional and team sports customers in colleges and universities, middle and high schools, and recreational programs throughout the United States via catalog, e-commerce, and direct sales. Focused on providing game changing solutions through local partnerships, multi-brand selection and one-stop shopping for equipment and uniforms, BSN SPORTS' more than 3,000 employees have been helping elevate participation in team sports since 1972. For more information about BSN SPORTS please visit www.bsnsports.com.
ABOUT NIKE, INC. I NIKE, Inc., based near Beaverton, Oregon, is the world's leading designer, marketer and distributor of authentic athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities. Converse, a wholly owned NIKE, Inc. subsidiary brand, designs, markets and distributes athletic lifestyle footwear, apparel and accessories. For more information, visit http://about.nike.com/en/newsroom and follow @NIKE.
"We are very pleased that our fans and constituents now have access to purchase quality Asbury merchandise any time," Mark Whitworth, Vice President for Intercollegiate Athletics & University Communications said. "This is a great opportunity to build the AU brand and highlight the legacy of this wonderful institution. We hope to see more and more people wearing AU gear and supporting our teams."
Stayed tuned through TeamAU social media (@asburyeagles) for updates on sales and new options of Asbury branded Nike items.
* For the latest information on Asbury Athletics follow us @asburyeagles on Instagram, Twitter, and Facebook
* Watch our all TeamAU home games live at Asbury Sports Digital Network
* Use the links attached to the team schedules to watch live or follow live stats
