WLC Athletics Extends Partnership With BSN SPORTS, Nike

MILWAUKEE (WLCSports.com) - Wisconsin Lutheran College Athletics has announced its renewed partnership with BSN SPORTS and Nike, the world's most recognizable apparel brand.

"We're thrilled to extend our partnership with BSN SPORTS and Nike," said Director of Athletics Skip Noon. "This allows us to continue to elevate the student-athlete experience at Wisconsin Lutheran College."

Through the continued partnership, BSN SPORTS and Nike will serve as the official apparel and equipment provider for all 20 Warriors varsity sports teams. As part of the renewed five-year agreement, the Dallas-based athletic apparel provider will outfit WLC student-athletes, coaches, and fans in high-quality Nike apparel and equipment.

"Through this agreement between Wisconsin Lutheran College, BSN SPORTS, and NIKE, our team is proud of the opportunity to support Warriors student-athletes and staff with unparalleled access to top team gear and apparel," said Vice President of BSN SPORTS Collegiate Select Program Todd Northrop. "While our local team will stay connected to the daily needs of coaches and administrators, the WLC community will benefit from BSN SPORTS' expansive resources including program branding products, our team of sport category experts and leading purchasing support teams to keep Wisconsin Lutheran student-athletes at the top of their game. We are proud of this partnership and welcome the opportunity put time back in the days of Warriors' coaches, so they can continue focusing on positively impacting the lives of student-athletes."

The partnership includes numerous incentives for on-field achievements, rewards, and marketing/promotional content. WLC, BSN SPORTS, and Nike entered into an original agreement in July 2018, the first unified apparel partnership in department history.

About BSN SPORTS
Dallas-based BSN SPORTS is the leading marketer, manufacturer, and distributor of sporting goods apparel and equipment. A division of Varsity Brands, BSN SPORTS markets and distributes its products to over 100,000 institutional and team sports customers in colleges and universities, middle and high schools, and recreational programs throughout the United States via catalog, e-commerce, and direct sales. Focused on providing game changing solutions through local partnerships, multi-brand selection and one-stop shopping for equipment and uniforms, BSN SPORTS' more than 2,000 employees have been helping elevate participation in team sports since 1972. For more information about BSN SPORTS please visit www.bsnsports.com.

About Nike, Inc.
NIKE, Inc., based near Beaverton, Oregon, is the world's leading designer, marketer, and distributor of authentic athletic footwear, apparel, equipment, and accessories for a wide variety of sports and fitness activities. Wholly owned NIKE, Inc. subsidiaries include Converse Inc., which designs, markets, and distributes athletic lifestyle footwear, apparel and accessories; and Hurley International LLC, which designs, markets, and distributes surf and youth lifestyle footwear, apparel and accessories.