RIVERSIDE, Calif. - June 19, 2023 - The UC Riverside Department of Athletics announced today, Monday, June 19, the launch of Raise the Riv, powered by Student Athlete NIL (SANIL), the official NIL Collective for Highlander Student-Athletes to leverage their Name, Image and Likeness (NIL) opportunities.
SANIL is not officially affiliated with UCR Athletics but is acknowledged by the department and will operate within NCAA, Big West and California parameters to enhance opportunities for UCR student-athletes.
"Providing the right medium for our current and future student-athletes to take advantage of NIL opportunities is an important part of our focus on student-athlete success and student-athlete experience," said Wesley Mallette, UC Riverside's Director of Intercollegiate Athletics. "The establishment of the Raise the Riv Collective is exciting and this effort will help provide fantastic opportunities for our student-athletes. SANIL's leadership and experience will only serve to benefit and empower them while helping them find success through opportunities in this space."
Raise the Riv, in conjunction with SANIL's Student Athlete Empowerment ("SAE") program, will facilitate NIL transactions between UC Riverside Student-Athletes and fans, donors, and businesses. SANIL is the most experienced end-to-end NIL solution provider in the country and trusted by more than thirty Universities to manage NIL programs between interested third parties and student-athletes.
SANIL's Student Athlete Empowerment and Raise The Riv work in unison with various University supporters to create marketing activations that maximize student-athlete earnings while ensuring that the university's best interests remain protected throughout. UC Riverside joins a client roster that includes Georgia Tech, Hawaii, Loyola Marymount, Oklahoma, Rutgers, Santa Clara, and Wake Forest, among others.
ABOUT STUDENT ATHLETE NIL (SANIL) (StudentAthleteNIL.com)
Student Athlete NIL (SANIL) is the leading marketing, media and technology agency of record supporting the needs of student-athletes, brands and the ever-evolving era of Name, Image, and Likeness. SANIL operates the collectives of more than thirty universities while marketing and monetizing the rights of thousands of student-athletes through fan experiences, brand partnerships and premium media content. Our national reach and skilled team of experienced professionals offer personalized attention to our student-athletes, fans and university partners while delivering a fully scalable deployment platform for brand campaigns. Each year, SANIL celebrates the achievements of student-athletes at the NIL Summit, a SANIL-produced awards and educational symposium held at the College Football Hall of Fame in Atlanta, Ga. For more information, please visit www.studentathletenil.com.
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