Grand Canyon University is launching a campus-wide rebrand of its logo system that takes full effect on Friday.

The new "Speed GCU" logo was unveiled in February at a Lopes basketball game and an entire logo system was built out and refined for a June 30 launch ahead of the 2023-24 academic year.

The logo system was developed with an aim to give the university a modern and cohesive brand that is unique to GCU.

GCU's "Running Lope" logo — unveiled nearly a decade ago in lockstep with the university's transition to Division I athletics — continues to be a foundational element of GCU's brand.

The Running Lope now has a cohesive GCU logo with familiar speed lines and agile movement that matches the university's innovative, modern and fast-moving identity.

A custom "Thunder" font was also developed that ties the brand together with "Lopes" and "Grand Canyon" wordmarks, which will start appearing in branded items such as GCU's athletic uniforms.

The "Arched GCU" logo that was unveiled prior to the 2015-16 academic year will be retired, serving the university well through many firsts, including D-I NCAA tournament debuts by most GCU athletic programs.

To view the brand standards page, click here.