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West Virginia University athletic director Wren Baker (right) speaks at the podium during his introductory news conference alongside WVU President E. Gordon Gee in 2022 in Morgantown.

MORGANTOWN — It didn’t take long for West Virginia’s new vice president and director of intercollegiate athletics to get involved in promoting the school’s name, image and likeness team.

Roughly a day after his hiring was announced, Wren Baker was featured in a video posted to the organization’s social media accounts asking Mountaineer fans to support Country Roads Trust.

Jared MacDonald covers WVU athletics. He can be reached at jmacdonald@hdmediallc.com. Follow @JMacDonaldSport on Twitter.