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CAA World Congress heading to Nashville in 2025...NHL rolls out playoff ad campaign...Chevron Championship increases purse to $7.9M

CAA World Congress heading to Nashville in 2025

The CAA World Congress of Sports is heading to Music City in 2025.

The event will be held April 21-23, 2025, at the Grand Hyatt Nashville, Sports Business Journal Publisher & Executive Editor Abe Madkour announced today during his opening remarks of the 2024 World Congress at the JW Marriott Los Angeles L.A. LIVE. 

The Marriott at L.A. Live has hosted the event for the last two years. 

The CAA Word Congress of Sports is the largest and most prestigious sports business conference in North America.

More than 1,000 sports leaders and executives are attending this year’s event. 

“Since we launched the World Congress of Sports in the early 2000s, we’ve always held the event in dynamic and important sports cities,” Madkour said. “We’ve been back in L.A. for the past two years and we’re really excited to announce today, that in conjunction with the city’s Convention and Visitors Bureau and our longtime title sponsor, CAA, we will take the World Congress to one of the hottest cities in the U.S. -- Nashville.”

“Nashville’s selection as the host city for this prestigious sports conference underscores our standing as a premier sports destination,” said Deana Ivey, President and CEO of the Nashville Convention & Visitors Corp. “Welcoming key figures from the global sports community presents a prime opportunity for Music City to showcase our great live music scene, exceptional venues and passion for sports of all kinds. Hosting the World Congress of Sports will open doors to exciting prospects for the city’s future, and we look forward to showing sports leaders from around the world all that Nashville has to offer.”

Connect begins Day 1

More than 250 World Sports Congress attendees registered to begin their day with World Congress CONNECT, a structured networking and information sharing session hosted by Deloitte.

The session began with introductions and ice breaker questions. Among the discussion topics for the group were identifying the sports with the great potential for global growth. American football, including flag, was the top response followed by basketball, soccer, rugby and esports. 

Asked whether the women’s NCAA basketball championship game viewership be equal or greater to the men’s viewership five years from now, the majority said it would depend on a number of factors, including whether a transcendent personality emerges along with when the game is played and on which network.

Scenes from Day 1 of CAA World Congress

The CAA World Congress of Sports kicked off this afternoon at the JW Marriott Los Angeles L.A. LIVE. Here are some scenes from the first day of events.

 

NHL rolls out playoff ad campaign

By Alex Silverman

The NHL today released a trio of ads promoting the 2024 Stanley Cup Playoffs, which begin on Saturday. Created in collaboration with Chicago-based ad agency Highdive, the three 30-second spots will debut on national TV tonight during NHL games, including ESPN’s Wild-Kings telecast. Each spot features a brief story about hockey fans doing something outlandish out of love for their favorite team. The three teams highlighted are the Avalanche, Golden Knights and Predators.

Chevron Championship increases purse to $7.9M

The Chevron Championship, the first major of the year in women’s golf, is "growing its total purse" to $7.9M, up from $5.2M last year, in a deal that will keep the title sponsor in place through 2029, according to sources. An announcement is pending this afternoon during a news conference with LPGA Commissioner Mollie Marcoux Samaan and Chevron CEO Mike Wirth from The Club at Carlton Woods in The Woodlands, Texas, site of the Chevron Championship that begins Thursday. The elevated purse at the Chevron "continues a trend of record payouts in the sport, particularly at the five major championships." This season’s majors are on track to award $45.4M, an increase of 97% since 2021 (WASHINGTON POST, 4/16).

McIlroy denies rumored negotiations to move to LIV

PGA Tour player Rory McIlroy "dismissed unsubstantiated reports that he was negotiating a potential deal to join LIV Golf" while reiterating his support for the PGA Tour and "the need for the professional game to be reunited." McIlroy said of rumors that LIV had offered him $850M, "I honestly don’t know how these things get started, I’ve never been offered a number from LIV and I’ve never contemplated going to LIV." McIlroy: "I think I’ve made it clear over the past two years that I don’t think it’s something for me." He added that he intends to "play in the PGA Tour" for the rest of his career (NBCSPORTS.com, 4/16).

IOC lifts block on U.K. hosting Olympic events

The IOC has "lifted its block" on the U.K. hosting Olympic-related events after the government’s U-turn on Russian athletes being allowed to compete at the Paris Games. Last week, sports minister Stuart Andrew had written to the IOC President Thomas Bach saying the government now supported the IOC’s position that individual Russian and Belarusian athletes should be allowed to compete as neutrals. It is understood that Andrew’s letter to Bach "has led to the organisation agreeing that the UK can now host events which contribute to Olympic qualifying." The U.K. Department of Culture, Media and Sport has "insisted that was not the reason behind the letter," saying it was "to recognise the IOC’s stronger position on Russia" (London TIMES, 4/16).

Travis Kelce to host game show for Prime Video

Chiefs TE Travis Kelce has "booked his first TV series job" and it’s "hosting a spin-off of the Fox game show 'Are You Smarter Than a 5th Grader?' for Amazon‘s Prime Video." The new show is titled "Are You Smarter Than a Celebrity?" and it will have "adult contestants answering 6th-grade level questions with the help of some famous faces." Amazon has "ordered 20 episodes of the show" hosted by Kelce. This new role comes as Kelce in recent months has been "expanding his business efforts into other areas." He also is "producing a documentary titled 'King Pleasure' about artist Jean-Michel Basquiat" and recently "launched his own music festival called Kelce Jam," which will take place April 28 in K.C. (HOLLYWOOD REPORTER, 4/16).

Kelce has been "keen to break into the entertainment business for a while and he signed with CAA last spring." He was "recently in talks to host a major new music competition series for one of the broadcast networks but it never came to pass" (DEADLINE, 4/16).

Speed Reads....

The Devils and Prudential Center signed a multiyear partnership with snack food manufacturer PIM Brands that sees its Welch’s Fruit Snacks and Sour Jacks Sour Candies becoming the Official Fruit Snacks and Gummy Candy of the team (Devils).

The San Diego Wave signed an extended partnership with Anheuser-Busch to designate Michelob ULTRA as the club’s Official Beer Sponsor. The Wave for the partnership have launched ULTRA Pitchside seats, which includes on-field seats on the east side of Snapdragon Stadium (Wave).

LIV Golf and New Era Cap signed a multiyear partnership in which New Era will become the Official Cap of the LIV. Through the agreement, New Era products will be worn by LIV players and will be prominently featured at all LIV events (LIV Golf).

World Long Drive signed a new agreement with ESPN to air four events on ESPN2, plus an additional 47 hours of coverage streamed on ESPN+ during the 2024 WLD season. ESPN2 will air three WLD majors this season plus a celebrity event (WLD).

TikTok signed a new partnership with AXS to offer fans a new way to discover and buy tickets to live events. Any Certified Artist on TikTok can use the in-app ticketing feature to promote their AXS live dates and connect with fans (AXS).

Around the World....

Mural Ventures, a newly established investment firm focused in sports and media in the Hispanic market, has announced a strategic investment in WowFC, a Madrid-based MMA league. WowFC recently reached an agreement to become Spain's exclusive UFC Fight Pass partner. It marks the first strategic investment for Mural, which is led by co-founders and managing partners Alejandro Uribe and Tere Pérez Lobatón (Erik Bacharach, SBJ).

Gatorade signed an official sports drink partnership with Welsh soccer club Wrexham. As part of the partnership, Gatorade will be on the sidelines of all Wrexham games and Gatorade products will be integrated within FX’s “Welcome to Wrexham” show this upcoming season premiering May 2 (Gatorade).

Social Scoop....

Daily Download....

Following last night's WNBA Draft, the league released a new spot entitled "Welcome to the W."

Daily Digit....

$659M -- The total amount bet on sports in North Carolina from March 11-31, according to figures released by the state (X, 4/16).