ROHNERT PARK, CALIF. - On Thursday, June 1st, Sonoma State University and the Department of Intercollegiate Athletics officially introduced their newly redesigned athletic marks and announced its partnership with Nexus Sports Licensing Group. The new SSU athletics logo now aligns the department with the university's new brand identity that was launched in March of 2021. The redesigned athletic marks are the first edits since 2002 when Sonoma State introduced their new mascot as the Seawolves. 

 

"We are proud to announce the launch of our new Seawolves logo" said Director of Athletics Dr. Nicole Annaloro. "Our emphasis was on creating a stronger unity between the university and athletics, and having greater visibility in the community. These marks emphasize our distinct brand, which is clear, concise and bold. We are thrilled with the outcome and believe our athletic marks demonstrate our commitment to ongoing improvement and innovation at Sonoma State."

Sonoma State Athletics went through a collaborative process involving student-athletes, coaches, university strategic communications personnel and additional stakeholders to develop the redesigned athletic marks. SSU will also embark on a multi-year agreement with Nexus Sports Licensing Group as they will continue to grow the image and recognition of the Seawolves brand.      

Under the agreement, Nexus is helping SSU Athletics expand its brand reach and revenue potential through traditional retail and eCommerce channels. The firm is also developing and executing a strategic, integrated plan to protect and manage the university's name and athletics marks as well as enhance its retail strategy through customized promotions on campus and beyond.

"We are thrilled to partner with SSU to help them stand apart in a very competitive environment," said Brian Young, Principal and Managing Director of Nexus. "The launch of the new SSU Athletics marks is a great start to our focus on uniquely positioning the Seawolves to achieve better brand recognition and connection to their audiences nationwide."

The redesign features a full package of new logos, team specific and general SSU athletic wordmarks. Apparel with the new athletic marks is available now through the University Bookstore. Additional media links and information related to the athletics redesign can be found below:

SSU Athletics Branding Standards Guide
Sonoma State Athletics Website
Sonoma State Athletics Mobile App
Zoom Backgrounds (Image #1 | Image #2)
University Bookstore



Be sure to follow your Seawolves on Facebook, Instagram, and Twitter to get all the latest SSU athletics updates and information. Sonoma State athletics also has launched a new fan app in partnership with From Now On. Download the free app today in both the Apple and Google Play stores by searching Sonoma State Seawolves in the app store. @SonomaSeawolves | #NomaNation