NEW BRUNSWICK, N.J. (May 2, 2023) – Rutgers Athletics and Altius Sports Partners (ASP) announce the departments' entry into the full-time General Manager (GM) Program. ASP, a trusted advisor to top-tier collegiate athletic programs and sports properties, will hire, train, provide assistance and oversee an on-campus NIL GM at Rutgers. The aim of this initiative is to promote all-encompassing NIL endeavors that will equip Rutgers' student-athletes with the necessary tools, knowledge, and resources to take full advantage of opportunities and make informed decisions about their name, image and likeness.
 
"Altius Sports Partners is an industry leader and this partnership is another tool in our efforts to provide our student-athletes a comprehensive approach to compete in NIL," said Rutgers Athletic Director Pat Hobbs. "Altius will provide unparalleled support to our student-athletes and external stakeholders."
 
This latest initiative reinforces Rutgers' investment in preparing student-athletes to capitalize on their NIL rights. The GM position will oversee operations surrounding NIL programming at Rutgers including education, training, monitoring, and working alongside the school's compliance office to ensure adherence to rules and regulations. The on-campus GM will work closely with Rutgers to heighten the student-athlete experience by conceptualizing and coordinating programming and resources. In addition, the GM will raise awareness in the New Jersey community among key business leaders and other external stakeholders about NIL initiatives at Rutgers.

"Cultivating this partnership with Rutgers Athletics is an honor for us," said Celine Mangan, Director of Business and Client Strategy at Altius Sports Partners. "We're excited to help establish the very best person to lead their NIL efforts and provide all stakeholders in the NIL space with the resources to navigate this new era. We're confident that our expertise in identifying and developing top-notch leadership will be instrumental in elevating the entire program and propelling Rutgers Athletics toward future success."

Click here for the Rutgers Athletics NIL GM job posting.

The ASP GM Program is designed to centralize support services for NIL, creating a distinct standalone vertical within athletics departments. The program, launched in July 2022, offers customized education for each department to navigate the changing landscape. ASP personnel bring a wealth of knowledge on national issues such as licensing, sponsorship, agents, employment, labor, collective bargaining, Title IX, and other impending concerns. Eleven schools are participating in the program, with full-time trained ASP personnel stationed on campus to equip student-athletes with the necessary tools and resources to maximize opportunities.

ASP prioritizes the development of student-athlete NIL and seeks to collaborate with institutional partners and university supporters. As the GM Program expands, ASP will continue to offer advisory support to all school partners, along with innovative and strategic guidance on policy and initiatives, and customized educational assistance.
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About Rutgers Athletics
The Rutgers Department of Intercollegiate Athletics (Rutgers Athletics), comprised of 24 men's and women's varsity sports serving more than 730 student-athletes, is a member of the Big Ten Conference and governed by the National Collegiate Athletic Association (NCAA). Rutgers is the Birthplace of College Football, hosting the first-ever collegiate matchup on Nov. 6, 1869, a 6-4 victory over Princeton. Rutgers Athletics is uniquely positioned in the nation's largest media market with over seven million television households, along with access to Big Ten Network and its nearly 60 million homes across the U.S. and Canada. Established in 1766, Rutgers University is the State University of New Jersey and eighth-oldest higher education institution in the country. As a premier academic institution, Rutgers is a member of the prestigious Association of American Universities. Follow Rutgers Athletics on Facebook, Twitter and Instagram for all of the latest news and updates. Also visit ScarletKnights.com for additional information on Rutgers Athletics. 
 
About Altius Sports Partners
ASP is a leading advisor to college athletic programs and sports properties, providing strategic planning, compliance support, and education to its clients. They offer innovative solutions to a range of topics such as NIL and the ever-changing landscape of employment and media rights within college athletics. From its humble beginnings with just two school partners (LSU and Texas), ASP has grown to support 32 universities, including almost half of the Power Five, in just three years. In addition to launching a groundbreaking on-campus NIL GM Program and ASP Academy, the company has collaborated with Women Leaders in College Sports, the NFL, and the NFL Players Association. ASP's mission is to provide all stakeholders with the necessary resources to thrive in the new era of college athletics by leveraging their extensive sports business expertise to help those impacted prepare and excel. They have built a diverse team of cross-disciplinary leaders who are committed to delivering higher levels of education, greater access to opportunities, and higher standards of excellence.