FOR IMMEDIATE RELEASE
April 18, 2023

(MILTON, Mass.) – WePlayed Sports is proud to announce a new partnership with Princeton University athletics to provide its fans, followers, student-athletes, sponsors and media partners with short-form video content across web sites, social media platforms and other media distribution outlets. These moments will initially be available on Princeton's newly-redesigned official website, https://goprincetontigers.com.

WePlayed Sports is an AI driven short-form video solution for college and professional sports powered by proprietary technology that converts full-length game coverage into compelling short-form videos, ready for distribution. Not only can student-athletes, alumni, family and fans watch an amazing variety of short-form videos, they can also personalize their viewing experience to focus on the student-athletes, seasons, games or play types that interests them most. At WePlayed Sports, we believe every moment counts.

"WePlayed Sports is pleased to partner with the Princeton Tigers, one of the preeminent athletic programs in the country, to showcase the achievements of their athletes and teams through WePlayed's dynamic video platform's social, promotional, publishing and fan engagement applications," said WePlayed's CEO, Terry Denson.  "We look forward to becoming an integral player in the continued success of Princeton Athletics as we work together to bring engaging and innovative video experiences featuring Princeton student-athletes and teams to its passionate base of fans, followers, alumni and students."
 
This video experience will be available for the following teams: baseball, men's and women's basketball, football, men's and women's ice hockey, men's and women's lacrosse, men's and women's soccer, softball and volleyball. Links to videos will be provided on each sport's home page on https://goprincetontigers.com, as well as on each student-athletes' bio page bringing more dynamic content to the forefront.

"We are thrilled to partner with WePlayed Sports to bring the exciting moments from Princeton Athletics to life in a state-of-the-art digital space," said Chas Dorman, Princeton's Assistant Director of Athletics/Communications. "Our passionate fans crave Princeton Tigers content, and WePlayed Sports helps us deliver it to them in real-time wherever they may be. This is an exciting time to be a Princeton Tiger, and hopefully our fans will enjoy watching and rewatching our highlights for years to come through this partnership."

About WePlayed Sports, Inc.
WePlayed offers a new and effortless way for college athletics departments, teams, conferences and federations to create, use and manage video. WePlayed's pioneering technology automatically converts full-length game coverage into compelling short-form videos, to meet all of the media, social, commercial needs of any athletic department, team, conference or federation. In addition to working with ACC, Big East, Big 12 and SEC schools, WePlayed has partnered with Ivy League, Sun Belt and Sunshine State conference members. Since its commercial launch in March 2021, WePlayed Sports has created over 800,000 short-form videos from live-game action for more than 40,000 athletes, 350 teams, 80 colleges and six conferences.