MURFREESBORO, Tenn. – Middle Tennessee State University (MTSU) Athletics and The Brandr Group (TBG) have established a group licensing agreement for student-athletes competing across all Blue Raiders varsity sports teams. This partnership enhances the ability for MTSU student-athletes to profit off their Name, Image and Likeness (NIL) using the school's official trademarks and logos.
 
"We are very excited about this partnership with The Brandr Group and expect this relationship to help more of our Blue Raider student-athletes earn NIL deals with local businesses," said MTSU Deputy Athletic Director Lee De Leon.
 
The collaboration with TBG allows for the collective use of student-athletes' NIL in licensing and marketing programs, co-branded with MTSU logos and marks. Student-athletes will have the option to voluntarily join a group licensing program and TBG will facilitate group licensing opportunities on behalf of the student-athletes. Potential licensees interested in learning more should contact Jim Neish at TBG.
 
TBG, a brand management, marketing and licensing agency, will manage and administer the program as well as develop licensing opportunities on behalf of the student-athletes. With decades of collective management experience for some of the world's largest brands, TBG also manages group rights programs for the NFL, NBA and MLB players associations in the college space.
 
At the professional level, products that combine team logos and player names and numbers have been responsible for a significant portion of licensed sports merchandise sales for decades, and this program creates the same opportunities for collegiate student-athletes.
 
"We are excited to be partnering with the MTSU Athletics team to craft a program that benefits their student-athletes," said Rick Perko, Vice President of Program Development at TBG. "Group licensing unlocks the opportunity for Blue Raiders student-athletes to profit from their NIL, while also creating merchandising and sponsorship opportunities that are sure to enhance the MTSU fan experience."
 
Fans can expect to be able to purchase official MTSU merchandise, including team jerseys with the name and number of players who have joined the respective group licensing program, once TBG enters into agreements with applicable school trademark licensees.
 
About The Brandr Group
The Brandr Group (TBG) is a brand management, marketing and licensing agency powered by a team with decades of collective management experience for some of the world's largest brands. TBG has emerged as the leading agency in group licensing programs, with rights to over 80 college athletic programs and their student athletes in the Name, Image and Likeness category including the biggest brands in college athletics. TBG partners with prominent brands, colleges, sponsors, corporate trademarks, athletes and events to cultivate, diversify and monetize intellectual property through professional brand management and licensing endeavors. For more information, please visit tbgusa.com.