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ELEVATE - Troy Athletics Strategic Plan



TROY ATHLETICS STRATEGIC PLAN (PDF)

Troy University Chancellor Dr. Jack Hawkins Jr. and Troy Director of Athletics Brent Jones released a new three-year comprehensive strategic plan for Troy Athletics, ELEVATE.
 
"We have high hopes for Troy Athletics," Dr. Hawkins said. "If our conference rivals can win a College Baseball World Series, then why not TROY? If a former conference rival that we used to dominate on the basketball court can make it to the Final Four, why not TROY?
 
"Accordingly, we have invested in our facilities and our people in order to attain our goals," Dr. Hawkins said. "I am confident our facilities are among the best in the Sun Belt Conference. Moreover, our coaching staffs are filled with outstanding leaders and teachers."
 
ELEVATE is built on Troy Athletics' Pillars of Success – Winning in the Classroom, Winning in the Community, Winning on the Field and Winning in the Stands.
 
The strategic plan was the brain trust of a collaborative and inclusive group of individuals including donors, students, fans, student-athletes, coaches, athletics staff, university staff, university leadership, media members, community leaders and alumni. 

"It is with great excitement and enthusiasm that I present ELEVATE – the Strategic Plan for Troy University Athletics," Jones said. "I greatly appreciate the tremendous support from Chancellor Hawkins and the university to have a world class athletics department. This vision and plan was put together thanks in large part to our tremendous stakeholders. Over the course of several months, we gathered invaluable feedback from listening sessions that included university leadership, faculty, staff, alumni, season ticket holders, donors, coaches, student-athletes, letterwinners and community leaders. These listening sessions helped develop our path forward with this strategic plan and reinforced even further the pride and passion that permeates throughout all of Trojan Nation."
 
Building on the Pillars of Success, ELEVATE explores six priority areas within Troy Athletics to build upon for the future success of our student-athletes.
 
Athletic Excellence
  • To ensure that Troy Athletics is one of the top Group of Five athletics departments in the nation, where we experience competitive success across the entire athletics department. Troy Athletics will have a growth mindset that fosters innovation, culture and competition that produces championships and postseason appearances.
Student-Athlete Experience
  • Offer the Total Trojan Experience on the field, in the classroom and throughout the community to student-athletes so they will maximize their potential as a student-athlete and in their post graduate careers.
Student-Athlete Welfare
  • Encourage and foster a first-class student-athlete experience grounded in diversity, inclusiveness, integrity, physical and mental well-being and NCAA compliance.
Revenue Generation
  • Provide and cultivate the financial resources needed to compete at a championship level annually through ticket sales, philanthropic gifts, licensing revenue, sponsorships and emerging creative revenue streams.  
Fan Experience 
  • Provide the premier game day experience in the Sun Belt Conference and be amongst the top in the Group of Five by embracing emerging trends, providing meaningful experiences for our alumni, students, former letterwinners and fans while also further enhancing the Troy Athletics brand regionally and nationally.
Facilities 
  • Ensure that we have the best and most competitive facilities across all sports in the Sun Belt Conference and in the Group of Five conference which will allow and provide the best student-athlete and fan experience possible.