Today, the Big 12 Conference announced it will host its first-ever Big 12 Business Summit on May 22nd and 23rd in the Dallas-Fort Worth Metroplex. This two-day summit will precede the 2023 Phillips 66 Big 12 Baseball Championship being held at Globe Life Field May 24 - May 28.
The Big 12 Business Summit will gather marketing and sales leadership staff from each Conference member institution for a symposium focused on key industry topics, best practices, networking opportunities, guest speakers and more. This first-time event was established to create a space for new and existing members to share best practices in an effort to drive business forward. Speakers at the Business Summit will include senior staff from the Conference office, executives from agency partners Endeavor and Translation, Big 12 Advisory Board members and other industry leaders.
"As our Conference continues to innovate and grow, the first-ever Big 12 Business Summit will gather leadership from each institution to discuss best-in-class practices and industry opportunities," said Commissioner Brett Yormark. "The insights and strategies discussed during the Summit will allow our Conference to continue to trailblaze, as well as to build brands and drive revenue."
Topics of discussion for the Big 12 Business Summit include Sponsorship Sales and Category Development, Marketing, Communications, Digital & Social Media, Facilities Management, Ticketing and more. The Facilities Management portion of the Summit will be led by Oak View Group. Additionally, Oak View Group will provide insights for each Big 12 school on stadium programming and venue monetization opportunities. In 2022, the Big 12 tapped Oak View Group's Prevent Advisors to enhance student-athlete safety and fan experience on gamedays across the Conference.
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