Learn More About The Princeton Tigers Marketplace | Princeton Athletics Name, Image And Likeness Policies

Princeton Athletics has officially announced its partnership with Opendorse to design, host and support platforms designed to streamline exposure and opportunities for varsity Princeton student-athletes wishing to engage in name, image and likeness (NIL) activities.
 
The partnership has been rolled out to all Princeton student-athletes in collaboration with Opendorse – a nationally-recognized NIL marketplace and technology leader.
 
The Princeton Tigers Marketplace offers fans, brands and potential partners safe and secure access to the profiles of student-athletes who choose to engage in NIL activity. This state-of-the-art and dynamic platform includes multiple educational tools and seminars to allow student-athletes to participate at their own discretion and to do so while following all applicable rules and regulations.
 
"The experience of being a Princeton student-athlete has always prepared our Tigers to be successful in their careers post-graduation, and now we are excited to offer the Princeton Tigers Marketplace as a mechanism for our student-athletes to maximize their NIL opportunities while competing," said Ford Family Director of Athletics John Mack '00. "We are thrilled to partner with Opendorse in support of our student-athletes' NIL activities. Their educational tools and direct support of student-athletes are first-class. With this partnership, I am confident that potential partners will quickly learn what all of us associated with Princeton Athletics know so well – that Princeton student-athletes are driven, savvy and successful and are perfect representatives for any organization."
 
Under this partnership with Opendorse, student-athletes from all 38 of Princeton's varsity athletic programs will have access to build and develop their own personal profiles on the Princeton Tigers Marketplace. Each profile is customizable to the specific needs and goals of the student-athlete while allowing for promotion of personal social media channels and other organizations they are involved with in order for potential partners to learn more about the student-athlete.

"Princeton's reputation as a leading academic and athletic institution has put student-athletes in prime position to maximize NIL opportunities," said Opendorse CEO Blake Lawrence. "Today's announcement of the Tigers' marketplace reaffirms that commitment that Princeton Athletics has in supporting student-athletes on and off the field of play. I can't wait to see how Tigers' fans, brands, donors and sponsors support student-athletes."

With over a decade of experience in marketing and branding elite athletes through partnerships with major professional leagues and Team USA, Opendorse's extensive network of national brands and partners is now open to Princeton student-athletes for potential working relationships.
 
In addition to the Princeton Tigers Marketplace, Princeton's partnership with Opendorse allows student-athletes full access to a one-stop NIL app which includes compliance, content creation and education tools. Student-athletes will have the ability to seamlessly disclose partnerships to ensure all compliance regulations are met, can quickly access and deploy content across their own social media feeds, and can take advantage of on demand or in-person educational seminars hosted by industry leaders.
 
About Opendorse
Opendorse, the NIL company, is the leading marketplace technology in the athlete endorsement industry. More than 75,000 athletes use Opendorse to build and monetize their name, image, and likeness (NIL) with support from thousands of brands, fans, sponsors, donors and partners including over 100 collegiate sports teams, Team USA, PGA TOUR, NFLPA, MLBPA, WNBPA, LPGA, and more.