BUIES CREEK, N.C. – Campbell University Athletics and The Brandr Group (TBG) have established a group licensing program for Fighting Camel student-athletes competing across the school's 21 varsity sports teams. This partnership paves the way for these student-athletes to profit off their Name, Image and Likeness (NIL) through a number of opportunities that will be co-branded with the school's official trademarks and logos.
 
"The student-athlete experience is priority one here at Campbell," said Hannah Bazemore, Campbell Director of Athletics. "This partnership shows our commitment to NIL, making it accessible and profitable for all of our teams and student-athletes."
 
TBG will support the collective use of student-athletes' NIL in licensing and marketing programs, facilitating opportunities on behalf of the Fighting Camel student-athletes, while not limiting individual NIL rights. All student-athlete participation is voluntary. Potential licensees interested in learning more should contact Jim Neish at TBG.
 
TBG, a brand management, marketing and licensing agency, will manage and administer the program as well as develop licensing opportunities on behalf of the student-athletes. With decades of collective management experience for some of the world's largest brands, TBG also manages group rights programs for the NFL, NBA and MLB players associations in the college space.
 
For decades, products that combine team logos and player names and numbers have been responsible for a large portion of licensed sports merchandise sales at the professional level, and this program creates the same opportunities for collegiate student-athletes.
 
"Campbell University enjoys a proud athletic tradition, and we're excited to help add to their history by partnering on a group licensing program that will be benefit their student-athletes," said Rick Perko, Vice President of Program Development at TBG. "Through co-branded opportunities across Campbell's merchandising and sponsorship portfolio, Fighting Camel student-athletes are now able to profit from their NIL, while fans will also benefit with new ways to show support for their favorite players."
 
Fans can expect to be able to purchase official Campbell merchandise, including team jerseys with the name and number of Camels players who have joined the respective group licensing program, once TBG enters into agreements with applicable school trademark licensees.
 
About The Brandr Group
The Brandr Group (TBG) is a brand management, marketing and licensing agency powered by a team with decades of collective management experience for some of the world's largest brands. TBG has emerged as the leading agency in group licensing programs, with rights to over 80 college athletic programs and their student athletes in the Name, Image and Likeness category including the biggest brands in college athletics. TBG partners with prominent brands, colleges, sponsors, corporate trademarks, athletes and events to cultivate, diversify and monetize intellectual property through professional brand management and licensing endeavors. For more information, please visit tbgusa.com.