TOWSON, Md. – Towson University Athletics and The Brandr Group (TBG) have established a group licensing agreement for student-athletes competing across all of the school's 19 varsity teams. This partnership creates new opportunities for Towson student-athletes to profit from their Name, Image and Likeness (NIL) using the school's official trademarks and logos.
 
"We are excited to be partnering with The Brandr Group to expand NIL opportunities and access for Towson student-athletes and supporters," said Towson Director of Athletics Steve Eigenbrot. "This is an opportunity for Towson student-athletes and fans to support each other in developing their personal brand and work with the Towson brand as well.  This will greatly assist in Towson's expansion into Future NIL initiatives and influence."
 
TBG will support the collective use of student-athletes' NIL in licensing and marketing programs, facilitating opportunities on behalf of the student-athletes, while not limiting individual NIL rights. All student-athlete participation is voluntary. Potential licensees interested in learning more should contact Jim Neish at TBG.
 
TBG, a brand management, marketing and licensing agency, will manage and administer the program while creating licensing opportunities on behalf of the student-athletes. With decades of collective management experience for some of the world's largest brands, TBG also manages group rights programs for the NFL, NBA and MLB players associations in the college space.
 
Products that combine team logos and player names and numbers have accounted for a large portion of licensed merchandise sales in professional sports for decades, and this program provides the same opportunities for student-athletes at the collegiate level.
 
"We look forward to working closely with Towson Athletics to unlock opportunities for its student-athletes to benefit from their NIL," said Rick Perko, Vice President of Program Development at TBG. "Through this group licensing partnership, student-athletes can take advantage of co-branded opportunities spanning Towson's sponsorship and merchandising portfolio. The program will also create new ways for Tigers fans to support their favorite players."
 
Fans can expect to be able to purchase official Towson University merchandise, including team jerseys with the name and number of Tigers players who have joined the respective group licensing program, once TBG enters into agreements with applicable school trademark licensees.
 
About The Brandr Group
The Brandr Group (TBG) is a brand management, marketing and licensing agency powered by a team with decades of collective management experience for some of the world's largest brands. TBG has emerged as the leading agency in group licensing programs, with rights to over 80 college athletic programs and their student athletes in the Name, Image and Likeness category including the biggest brands in college athletics. TBG partners with prominent brands, colleges, sponsors, corporate trademarks, athletes and events to cultivate, diversify and monetize intellectual property through professional brand management and licensing endeavors. For more information, please visit tbgusa.com.