Lamar University Athletics

Alundis Pledge joined Lamar University Athletics in April 2023. Pledge comes to Lamar with both intercollegiate athletics and professional sports administration experience.
 
Pledge provides oversight of Lamar Athletics’ marketing and creative services unit of the department where he facilitates the development and execution of marketing and fan engagement plans supporting brand awareness, ticket sales and other revenue generating initiatives. In addition, Pledge leads efforts for internal creative services to execute the strategies for Lamar Athletics’ social and digital media, creative video, and graphic design.
 
Pledge came to LU after serving as Assistant Athletic Director of Marketing and Promotions at Northern Kentucky University (NKU) for two years.  There, he oversaw fan experience and revenue generation, along with student and community engagement for Norse Athletics. Prior to NKU, Pledge has had stops at Missouri, Memphis, the NBA's Memphis Grizzlies, Oregon, Texas A&M, and discovered his passion for athletic administration at Ole Miss.
 
He is a member of National Association of Collegiate Marketing Administrators and Minority Opportunities Athletics Association and serves on committees for both organizations. Pledge is also a product of the McLendon Minority Leadership Initiative.
 
A native of Louisville, Miss., Pledge earned his bachelor’s degree in general studies from Ole Miss and earned a master’s degree from Texas A&M School of Education and Human Development in sport management. He currently is pursuing a Doctor of Philosophy in Higher Education Administration at Liberty University.