Boise State Becomes First School to Partner with Edge Media Systems

BOISE, Idaho - Boise State Athletics is the first program in the country to partner with Edge Media Systems, giving the Broncos access to a patent-protected license that will increase sponsorship opportunities at each of its athletics venues, director of athletics Jeramiah Dickey announced Tuesday.

Edge Media Systems provides schools an exclusive license to utilize optimally-placed, screen-adjacent advertising for sponsors and partners that want to engage, target and connect with consumers. By utilizing the space around screens for persistent, low-cost advertisements, Edge Media Systems helps brands reach audiences in a wide variety of innovative locations in spaces where they are already captivated and engaged.

"We are always looking for additional ways to add sponsorship inventory at our athletics venues while keeping the fan experience of Bronco Nation in mind," Dickey said. "Edge Media Systems is providing us with a non-intrusive method for our sponsors to have a larger, more visible presence, ultimately reaching our fan base without interrupting their experience.

"The license will also allow us to upgrade what we are able to provide in some of our premium spaces, and I am proud that Bronco Athletics is the first school in the country to license such a forward-thinking, low-cost concept."

Licensing the patent from Edge Media Systems allows schools to transform the edge of any digital screen into an uninterrupted, low-cost advertising platform for brand awareness and promotional opportunities.

"Attention is a necessary ingredient for effective advertising," Bill Carter, CEO of Edge Media Systems said. "The rising cost of capturing consumer attention requires marketers to shift marketing spend to the most effective advertising methods. Because Edge Media advertising is optimally placed adjacent to a digital display, advertisers leverage an audience whose attention is already focused on the screen itself. Advertising adjacent to a screen is more effective at reaching consumers in athletic or campus venues than an advertisement on television and is much more cost effective.

"I am appreciative of Jeramiah's leadership and his passion for innovation, and, as a Bronco alum, I am excited that Boise State is the first school in the country to partner with Edge Media Systems. This partnership represents a special opportunity to give back to my alma mater and drive incremental new revenue for universities."

Edge Media Systems was granted the US and Canadian patents for advertising placed along the edge of digital screens in 2019. Schools and/or teams can license the patent, which runs through 2036, giving them the exclusive right to increase available sales inventory at their athletics venues and maximize revenue. For more information, please visit edgemedia.systems.

ABOUT EDGE MEDIA SYSTEMS
Bill Carter is the founder and CEO of Edge Media Systems, which holds patents for optimized, high-visibility advertising placed adjacent to electronic visual display devices in commercial establishments in the United States and Canada. Prior to the founding of Edge Media Systems, Bill was a corporate executive responsible for driving revenue growth and business development. Bill also worked for more than 25 years as a corporate lawyer and process expert for the digital and physical retail industry with specific expertise in marketing, technology, brand development, contracts, regulatory compliance, mergers & acquisitions, dispute resolution and intellectual property.

Joe Nickell is Edge Media Systems' Senior Vice President for Sports and Entertainment. Nickell spent nearly two decades as a collegiate athletics administrator, most recently serving as the associate athletic director for strategic communications at Boise State. In addition to providing mentorship and leadership to several external units, he also served as the primary sport administrator for the men's golf program, was a member of the department's senior staff and served as the primary media contact for Bronco Athletics, the Boise State football team, the Broncos' men's basketball team and several other programs. To get in touch with Edge Media Systems, Joe can be reached at joe@edgemedia.systems.