2023-28 UNCP ATHLETICS STRATEGIC PLAN (PDF)

PEMBROKE - On the heels of one of the department's most successful athletic campaigns in school history, the UNC Pembroke athletics department released its new five-year strategic plan to the general public on Wednesday.
 
"I'm proud of how our staff and community came alongside each other this summer to brainstorm and dream about where we can go in the future," said Director of Athletics, Dick Christy. "As with all plans, we'll need to be nimble. To achieve just 2/3's of the ambitious content included would be a great win for UNC Pembroke Athletics and realizing our potential in serving this community to our fullest."
 
The plan is a final product of a strategic planning process that began in May and involved UNCP's faculty, staff, and student-athletes, as well as the department's invested stakeholders and community members. The process focused on three essential areas of the department: competitive excellence/recruiting, student-athlete success/academics/community outreach, and branding/revenue/marketing.
 
The strategic plan outlines five major goals for the department, including: developing successful adults- academically, athletically, & socially; uphold commitment, uphold commitment to inclusity, compliance, & gender; recruit, develop and retain students, coaches & staff that enhance our programs; proactively tell our story, enhance marketing & community engagement; and grow revenues and resources while enhancing efficiency.  
 
The final version of the plan also took into account the task of upholding the department's core values – accountability, excellence, integrity, loyalty and sportsmanship.
 
"This collaborative process brought together the community and university athletic stakeholders to engage in meaningful conversations to ensure the health and stability of the program with a keen eye on creating an environment to provide our student-athletes with the best academic and athletic experience," said Trustee Ed Brooks. 
 
The UNC Pembroke athletics department wishes to extend its sincere gratitude to all of those who were involved in the process. Following is a breakdown of each of the three subcommittees involved in the strategic planning process:

Branding, Revenue & Marketing
Chair – Morgan Sheehan
Vice Chair – Todd Anderson
Ed Brooks
Mark Hall
Peter Ormsby
Kyle Chavis
Mahala Treish
Drew Richards
Darren Deese
Dan Kenney
Lauren Hawley
Brendon Jonsson
Zion Sellers
Kirten Kirschbaum
 
Student-Athlete Success, Academics & Outreach
Chair – Christina Chow
Vice Chair – Joey Tamburo
Jessica Siegele
Kelly Ficklin
Eva Skuka
Othello "OT" Johnson
Jaleesa Harper
Donald Bohannon
Scott Billingsley
Michael Blackburn
Kristen Freeman
Frank Fazzino
 
Competitive Excellence & Recruiting
Chair – Andrea Branch-Jacobs
Vice Chair – Dick Christy
Lamar Courmon
Mike Kozub
Victor Deese
Stephanie Graziani
Hannah Luckett
Cory Minnie
Logan Seliga
Jeff Jefferson 
Oscar Roverato