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D&E Athletics Signs Agreement With Nike and BSN Sports

ELKINS, W. Va. – The Davis & Elkins College Athletics Department announced a renewed apparel agreement with NIKE and BSN SPORTS, a leading marketer, manufacturer and distributor of sporting goods apparel and equipment, and a division of Varsity Brands. Through this partnership, BSN SPORTS will continue to serve as the official apparel and equipment provider for the D&E Athletic Program and outfit the college's athletes, coaches and community members in premier NIKE product selection, for another five years. 
 
The renewal of the partnership, which was originally entered in 2018, will make BSN SPORTS the Senators' exclusive provider of apparel, footwear, and other equipment needs, which will be highlighted by the outfitting of teams in NIKE, through June 2029.  The renewed contract provides D&E Athletics with top-level apparel and footwear and ensures brand consistency.

"NIKE is symbolic of excellence, which is in alignment with our goals for D&E student-athletes," said D&E Interim Director of Athletics Jeff Eisen.  "The opportunity to continue our relationship with NIKE and BSN SPORTS will enhance the quality of experience that we are providing our student-athletes."

The renewal goes into effect on July 1, 2024.

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