Saint Joseph's University Athletics is proud to announce a new approach to its Name, Image, and Likeness (NIL) programming for its student-athletes. This initiative is in direct response to new NCAA rules that allow Division I institutions to assist student-athletes with facilitation of NIL activities. Saint Joseph's Athletics will collaborate with its key partners – Van Wagner College (Van Wagner), SANIL, and Brandr – to provide interested student-athletes on Hawk Hill with the information and connections needed to pursue NIL activities.

Under the leadership of Vice President and Director of Athletics Jill Bodensteiner, Saint Joseph's is embracing the changing dynamics of collegiate athletics. Earlier this month, Saint Joseph's was one of eight Division I programs in the country to be named an INFLCR NIL Award nominee. Moving forward, the strategic partnership with industry leaders and innovative platforms will provide student-athletes with resources and support to maximize their NIL potential.

"We are excited to lead the way by adapting our NIL programming to align with the new rules and provide additional opportunities for our student-athletes," said Bodensteiner. "By collaborating with Van Wagner, SANIL, and Brandr, we are creating a comprehensive framework that empowers our athletes to thrive in the evolving landscape of collegiate sports."

A "Hawk Hill NIL Fair" will kick off the collaboration between St. Joe's Athletics, Van Wagner, SANIL, and Brandr. The Hawk Hill NIL Fair will allow representatives from all four partners to educate existing University sponsors, prospective sponsors, alumni-led businesses, local businesses and more. The most innovative aspect of the Hawk Hill NIL Fair will be the introduction of several Hawk student-athletes, allowing the attendees to imagine the possibilities with these outstanding young men and women as brand ambassadors and partners.

About Saint Joseph's University Athletics
Saint Joseph's University Athletics is a premier collegiate sports program dedicated to the holistic development and success of student-athletes. With a tradition of excellence and a commitment to innovation, Saint Joseph's Athletics provides a supportive and empowering environment for Hawks student-athletes to excel both on and off the field.