The Deion Sanders effect is real. With Super Bowl LVII kicking off this upcoming Sunday, all eyes are on the Philadelphia Eagles and Kansas City Chiefs.

However, Coach Prime is still finding a way to make headlines. The Colorado football coach and his family will be featured in a Super Bowl commercial.

Oikos Yogurt is airing the commercial, and it also includes Buffs quarterback Shedeur Sanders and his brother Shilo, Coach Prime’s daughter, Shelomi, Deion Sanders’ sister, Tracie, and their mother Connie.

Coach Prime was featured in the Oikos Super Bowl ad last year with Shedeur, and now they are back for a second straight year.

Here is the ad, which should be fun to watch on Super Bowl Sunday:

For those curious, here is the ad from last year:

Ever since Coach Prime became the head coach at Colorado, he has been a regular on national shows, including The Pat McAfee Show, College GameDay and many, many more.

Now, we can all watch him during the Super Bowl.

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