Women’s basketball, it seems, is no longer just having a moment. The sport arrived and then drilled itself into the American sports psyche.
Monday night, Iowa vs. LSU averaged 12.3 million viewers, according to ESPN, making the Elite Eight matchup the most-watched women’s game on record. Caitlin Clark is the risen tide that has lifted all boats. Paige Bueckers and Angel Reese are also household names, and JuJu Watkins is on her way. For now, though — despite a ton of progress — schools still get zero dollars for their women’s teams participating and advancing in the NCAA tournament.
