Joplin, Mo. - Missouri Southern Athletics has announced a partnership with Influxer, providing student-athletes the opportunity to monetize their name, image, and likeness (NIL) via high-quality, personalized merchandise that allows fans to support in style.
 
Influxer is an officially licensed vendor, creating co-branded apparel customized with players' names and numbers. Through this partnership, Influxer will provide education and training on marketing, entrepreneurship, and personal branding.

"In this NIL-era of college athletics, Missouri Southern is always looking for unique ways that our student-athletes can benefit from their name, image, and likeness," said Missouri Southern Director of Athletics Rob Mallory. "This partnership with Influxer provides an easy way to do that while also allowing our fans to show their support for their favorite student-athlete."

Every Missouri Southern student-athlete will have the opportunity to create his or her own webpage that showcases their personalized gear available for purchase. The Influxer team will manage all fulfillment and customer service, while collaborating directly with Missouri Southern student-athletes on creative elements, product creation, design, and marketing.
 
Keith Miller, Influxer VP added, "Influxer is excited about this partnership with the Lions to bring a great NIL opportunity that benefits everyone. Rob Mallory and the administration have been extremely diligent in not only emphasizing the end product of the opportunity but also recognizing the business experience the process brings to student-athlete development."
 
Missouri Southern fans can visit this website to purchase co-branded apparel.