Iowa’s NCAA Tournament tickets sell out in 30 minutes as Caitlin Clark fever meets March Madness

Feb 15, 2024; Iowa City, Iowa, USA; Iowa Hawkeyes guard Caitlin Clark (22) reacts with fans after breaking the NCAA women's all-time scoring record during the first quarter against the Michigan Wolverines at Carver-Hawkeye Arena. Mandatory Credit: Jeffrey Becker-USA TODAY Sports
By Scott Dochterman
Mar 18, 2024

Follow live coverage today as Iowa, UConn meet in Final Four

Iowa women’s basketball fans scooped up every ticket to the NCAA Tournament’s first and second rounds at Carver-Hawkeye Arena in just 30 minutes, the school announced Monday morning.

The top-seeded Hawkeyes will play the winner of Holy Cross and Tennessee-Martin at 3 p.m. ET on Saturday, then, with a win, either West Virginia or Princeton on Monday. Iowa features reigning national player of the year Caitlin Clark, who holds the NCAA career scoring record with 3,771 points.

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Tickets on the secondary market are soaring as well. As of Monday morning, a single ticket for Saturday’s two-game session started at $524 (including service fees) on StubHub.

It’s a common occurrence for Iowa’s women’s basketball team to sell out its home NCAA Tournament games, which it now has done for three consecutive years. But to do it so quickly speaks to how beloved this team is by its fans.

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Counting two likely games this weekend, the top-seeded Hawkeyes (29-5) have sold out 34 of 36 possible games. The only two not sold out took place in an exempt Thanksgiving tournament in Florida.

Earlier this month, the entire Big Ten women’s basketball tournament was sold out in Minneapolis, something the men’s tournament was not close to doing this weekend. By most estimates, 90 percent of the women’s basketball attendees were Iowa fans.

“I feel like every game that we’ve played in this year has been that NCAA atmosphere,” Iowa coach Lisa Bluder said. “It’s been an unbelievable crowd. We’ve had our names circled on everybody’s schedule. I think that we’re prepared just because of what we’ve went through throughout the year, not just during the Big Ten tournament.”

As for the Sweet 16 and Elite 8 matchups, they will be held in Albany, N.Y., which will test the reach of the Caitlin Clark Effect. It’s too far for most Iowa fans to drive, so the majority of fans may need to come from the East Coast.

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“If there’s any fans out east that want to come, we’ll take them,” Clark said. “Honestly, there was a lot when we played at Maryland and when we played at Rutgers. A lot of people showed up, and really wherever we go, I expect there to be a good amount of just basketball fans in general. And I’m expecting Iowa fans to travel really well. I don’t doubt them at this point — if we make it.”

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(Photo: Jeffrey Becker / USA Today)

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Scott Dochterman

Scott Dochterman is a staff writer for The Athletic covering the Iowa Hawkeyes. He previously covered Iowa athletics for the Cedar Rapids Gazette and Land of 10. Scott also worked as an adjunct professor teaching sports journalism at the University of Iowa.