Western Kentucky University Job Posting: Senior Associate Athletic Director, Communications and Marketing

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Senior Associate Athletic Director, Communications and Marketing
 
 
Category: Staff
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Department: Athletic Media Relations
Locations: Bowling Green, KY
Posted: Mar 23, 2023
Closes: Apr 13, 2023 - 3:36 PM EDT
Type: Full-time
Ref. No.: 998521
Position ID: 160338
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About Western Kentucky University:

Western Kentucky University (WKU) is a student-centered, applied-research institution committed to providing its students with a transformative academic and social experience and to elevating its surrounding communities. Founded in 1906, WKU is the second largest undergraduate institution in the Commonwealth of Kentucky with approximately 15,035 students (29% first generation, 18% underrepresented minority) and just over 2,500 faculty and staff employees.

Western Kentucky University is committed to empowering its campus community to embrace diversity by building equitable and inclusive learning, working, and living environments. At the heart of our mission, we seek to provide holistic education and employment experiences that prepare students, faculty, and staff to become effective scholars, contributors, and leaders in our diverse and evolving communities.

Located 65 miles north of Nashville, TN, and just over 100 miles south of Louisville, KY, WKU's main campus is in Bowling Green, KY - a city with approximately 70,000 residents. Our population is ethnically diverse, with more than 85 languages spoken in and around Bowling Green, and people from 35 nationalities call our community home.

Western Kentucky University seeks to attract talented faculty and staff who are inspired individually to contribute to WKU's strategic plans and ongoing success. We offer comprehensive wellness and health benefits to employees and their families, including domestic partners and other qualified dependents and take pride in providing a workplace culture that supports balancing the responsibilities of work and family life. Paid-time off for holidays, vacation and sick leave, and a tuition discount program for employees and dependents are also provided. Learn more about WKU and Bowling Green at wku.edu/about.


Job Description:

Western Kentucky University, a member of Conference USA and Football Bowl Subdivision (I-A) NCAA member institution, seeks applicants for the position of Senior Associate Athletic Director, Communications and Marketing.  This position reports directly to the Director of Athletics. 

 

Primary Job Duties and Responsibilities:

The following duties are customary for this position, but are not to be construed as all-inclusive.  Duties may be added, deleted and assigned based on management discretion and institutional needs.

  • Oversee athletics communications, media relations and marketing department in a way that reflects the University's values.
  • Serve as the Athletics Department spokesperson for national, regional, and local media.
  • Responsible for implementing communications, media relations, marketing and branding strategies within the department to promote the University athletic teams, student-athletes, coaches and facilities.
  • Provide leadership in all aspects of the gameday and non-gameday fan experiences ? including, but not limited to non-gameday digital and grassroots engagement strategies, gameday traditional and innovative fan experiences, and traditional or non-traditional engagement efforts for all athletic events.
  • Research, analyze, and execute new and creative marketing and fan experience strategies and tactics to advance WKU's efforts for the cutting edge of college sports.
  • Meets, consults with, and advises student-athletes, coaches, and staff regarding marketing, social media, video, and communications strategies.
  • Manages creative consistency of all internal and external athletics communications. 
  • Oversee athletic communications and marketing budget and annual spending.
  • Oversee the production and dissemination of departmental press releases, media guides, publications, and all promotional materials.
  • Supervise game day press operations.
  • Explores new, innovative communication vehicles that promote the Division of Athletics and its programs.
  • Assist in the execution of agreed upon contracts signed with IMG Learfield.
  • Collaborates with multi-media rights holder Learfield on the development of multi-dimensional sponsorship packages that may involve elements to drive ticket sales and/or enhance the game day experience.
  • Ensures updated, accurate information is available on the website. Develops and implements initiatives to make the website user-friendly and engaging.
  • Serves as a member of the Director of Athletics senior leadership team.
  • All other duties as assigned by Director of Athletics.

 

Knowledge and Skills Considered Essential for Success:

  • Prior experience working in college athletics.
  • Excellent oral and written communication skills.
  • Ability to handle confidential and sensitive situations with tact and diplomacy.
  • Strong attention to detail.
  • Must be self-motivated and team-oriented.
  • Excellent organization, interpersonal, and communication skills.
  • Computer proficiency and knowledge of Adobe's PageMaker, InDesign, and Photoshop.
  • Experience with StatCrew software and Jump TV website administration.


Requirements:

  • Bachelor's Degree. 
  • Minimum four years' experience in the field of communications and marketing.
  • Ability to work evening and weekend hours, including team travel.


Additional Information:

Salary Range:  $85,000 - $110,000

Kentucky state law requires all public institutions of postsecondary education to conduct pre-employment criminal background checks to determine suitability for employment.

Western Kentucky University (WKU) is committed to a policy and practice of providing equal employment and educational opportunities to all individuals. In accordance with Title VI and VII of the Civil Rights Act of 1964, Title IX of the Educational Amendments of 1972, Section 504 of the Rehabilitation Act of 1973, Revised 1992, and the Americans with Disabilities Act of 1990, no form of discrimination or harassment will be tolerated at WKU on the basis of race, color, ethnicity, national origin, creed, religion, political belief, sex, sexual orientation, gender identity/expression, marital status, age, uniformed services, veteran status, genetic information, pregnancy, childbirth or related medical conditions, or physical or mental disability in admission to career and technical education programs and/or activities, or employment practices.

Persons with disabilities, who need reasonable accommodations to participate in the application and/or selection process, should notify the office of Equal Employment Opportunity/Affirmative Action/University ADA Services (EEO). To request an accommodation, report/express a complaint, or ask questions regarding WKU''s Discrimination and Harassment Policy (#0.2040), please contact Mr. Joshua Hayes, EEO Director/Title IX Investigator/University ADA Coordinator, via email at joshua.hayes@wku.edu or by phone at (270) 745-5121.

The University is also required to investigate complaints of sex and gender-based harassment, also a form of discrimination, and has designated the Title IX Coordinator as the individual responsible for coordinating the investigation and response to such complaints. The Title IX Coordinator for the University is Ms. Ena Demir, who can be contacted via email at ena.demir@wku.edu or by phone at (270) 745-6867. Additional information regarding Title IX is accessible via WKU's https://www.wku.edu/titleix/ website.

Information concerning educational programs offered by WKU are provided at: http://www.wku.edu/atwku/academics.php


Application Instructions:

The following items must be submitted through this electronic talent management system:  
 

  • Cover Letter
  • Resume

You will receive email confirmation that your submission has been received. The candidate review process will generally begin as materials are received.

 
 


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