Director of Marketing and Community Engagement

Opportunity.Opportunities.JobCategory: Marketing & Development
Opportunity.Opportunities.RequisitionNumber: DIREC001324

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Kansas Athletics, Inc. is a not for profit corporation which was organized in 1925 to foster development of intercollegiate athletics in conjunction with the educational activities of the University of Kansas. Kansas Athletics operates the varsity intercollegiate athletic programs (18 men's and women's intercollegiate teams) of the University of Kansas in facilities owned by the State of Kansas. A major comprehensive research and teaching university with an enrollment of approximately 27,000, the University provides outstanding excellence in education and research. Kansas Athletics is an Equal Opportunity Employer.

Target start date will be April 3, 2023.

Applicants should supply a cover letter, resume, and 3 professional references. 

 
Position Summary:

The Director of Marketing and Community Engagement position exists to provide support for the strategic marketing initiatives of the Athletics Department and assigned sport programs. The Department of Athletics uses marketing and community engagement strategies to generate revenue, maximize attendance and to create a first-class game environment. The Director of Marketing and Community Engagement will perform assigned duties and projects in various areas of Marketing, Fan Experience and Community Relations including, but not limited to, the execution of all marketing and fan experience elements related to Football. This position is also responsible for all department community engagements initiatives in an effort to continue to connect Kansas Athletics to the community in the greater Lawrence area.

 
Duties and Responsibilities of all Kansas Athletics Positions:
 
  1. Adhere to University, Big 12 Conference, Kansas Athletics and NCAA policies and procedures;
  2. Maintain knowledge of departmental activities, sports schedules and procedures;
  3. Foster cooperative working relationships with immediate supervisor and staff members who work within or outside his/her work unit;
  4. Support the athletics departmental goals and philosophies as described by the Director of Athletics, and work to achieve and uphold the department’s mission statement and core values;
  5. Maintain a positive attitude toward performing job duties and working with other staff members;
  6. Exhibit professional decorum at all times while representing Kansas Athletics, including routine events and meetings that occur outside of the office and on the road;
  7. Maintain the confidentiality of all information obtained while an employee of Kansas Athletics including all private, confidential, or sensitive information and ensuring compliance with FERPA, HIPAA, and other applicable regulations.
 
Duties and Responsibilities of the Position:
 
  1. Develop and implement timely marketing and promotions plans to increase ticket sales, game attendance and fan experience for Kansas Athletics sports programs with a focus on Football;
  2. Oversee all aspects of football gameday marketing and fan experience, including but not limited to: student activities, Fan Fun Zone, Tailgating, in-game promotions, presentations and giveaways, music execution, band and spirit coordination, public address coordination;
  3. Develop and implement timely marketing and promotions plans to increase ticket sales, game attendance and fan experience for Kansas softball, with oversight responsibility of a Graduate Assistant;
  4. Coordination of collateral production (e.g., posters, magnets, calendars, etc.) for designated sports with athletics graphic designers as a part of each programs marketing and promotions plan. Assist with the production execution on all sports collateral;
  5. Execute creative in-game promotions, presentations and giveaways, and oversee game presentation activities for assigned sports in order to enhance the fan and student-athlete experience by working closely with Rock Chalk Video, Jayhawk Sports Properties, coordinating efforts with the KU Band and Spirit programs;
  6. Assist with the department strategy and execution of email marketing to increase ticket sales, revenue and fan information activities;
  7. Oversee the cultivation and engagement of relationships with community and campus partners and help coordinate opportunities for Kansas Athletics community event presence in conjunction with Marketing and Fan Experience, Sales and Service and Kansas Athletics Development. This includes but is not limited to work with USD 497 and other school districts, grassroots marketing efforts, lead generation activities, and inclusion in other community events promoting the Kansas Athletics brand;
  8. Full oversight of the marketing internship program which includes 15-20 student workers;
  9. Assist in the oversight of two graduate assistants;
  10. Perform other duties as assigned by the Associate AD of Marketing and Fan Experience or their designee.
 
Required Qualifications:
  • Bachelor’s degree from an accredited college or university;
  • Minimum of 4 years work experience related to sports marketing, sales promotions, or related field;
  • Demonstrated ability to write scripts as part of game production and execution, and the ability to describe ideas, and/or plans clearly and effectively in written format;
  • General knowledge of all Big 12 and NCAA guidelines related to marketing, fan experience and game management;
  • Ability to communicate clearly and to convey thoughts, ideas and plans clearly to coaches, administrators and other athletics staff members;
  • Outstanding organizational skills and attention to detail;
  • Demonstrated ability to work effectively under multiple, strict deadlines in a fast-paced office environment with the capacity to adapt quickly to major and minor changes in projects and outcomes;
  • Proven strong work ethic and ability to work in a team environment;
  • Proficient in Microsoft Office (Outlook, Word, Excel, etc.);
  • Demonstrated problem-solving skills and solutions focused approach to challenges and improvements;
  • Ability and willingness to work home sporting events, and occasional evenings, weekends, or holidays as needed during peak sport seasons.
 
Preferred Qualifications:
  • Experience working in collegiate or professional sports game production settings;
  • Working knowledge of the Adobe Creative Suite;
  • Master’s degree from an accredited college or university or equivalent relevant experience.
 
Work Environment 
This job operates in a professional office. This role routinely uses standard office equipment such as laptop computers and various digital devices, including, but not limited to:  cell phone, printer, copy machine, and other related devices. This job requires flexibility and adaptability in schedule and the ability to perform job related duties on short notice.
 
Physical Demands 
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. While performing the duties of this job, the employee is regularly required to speak and hear. Specific vision abilities required by this job include close vision and ability to adjust focus. This position may require frequent bending, moving, lifting, and carrying material weighing up to 25 pounds; standing up to eight hours each day; and working in all weather conditions.
 
Travel 
Occasional travel may occur for this position for specific sport post-season success, professional development, or as needed during peak sport seasons.
 
Hours of Work
This is a full-time position. Days and hours of work will vary based on the needs of the position. Early morning, evening and weekend work maybe required. 
 
Other Duties 
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice. 
 
 

 

The Perks:

 

Kansas Athletics offers an excellent benefits package including: 403(b) matching program, plus voluntary retirement savings plans; health, dental, vision insurance, Section 125 flexible spending plans; paid holidays, vacation and sick leave; paid Parental leave; employer paid long-term disability, group term life and AD&D; tuition reimbursement; complimentary season tickets; Adidas merchandise allotment and discounts; free weight room access; and more!

 

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Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.